In its second-largest acquisition, Better Collective expands its global audience to around 400 million monthly visits, with 210 million coming from South America, and becomes the regional leader in digital sports media in terms of audience volume in the region.
The acquisition of Playmaker Capital represents a significant step towards Better Collective's vision of becoming the leading global digital sports media group. Founded in Denmark in 2004, Better Collective is listed on the Nasdaq Copenhagen and Stockholm stock exchanges, has over 20 offices around the world, and has recently established a presence in Brazil, with offices in Rio de Janeiro and São Paulo.
Better Collective acquired all issued and outstanding shares of Playmaker Capital for a total value of 176 million euros. The complete announcement, including all financial details, can be accessed at www.bettercollective.com/investors/calendar-and-news/.
Playmaker Capital will be consolidated into Better Collective’s financials as per February 6th, 2024.
Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am truly excited for the completion of the acquisition of Playmaker Capital which marks a significant step towards our vision of becoming the leading digital sports media group. Over the last few months, we have had great discussions with the management team of Playmaker and these have reinforced my confidence in the combined future of our organizations.”
“I look forward to welcoming the entire Playmaker team and its leading sports media brands to the Better Collective group and to realize the many synergies that lie ahead for our business.”
Jordan Gnat, Co-founder & CEO of Playmaker Capital, commented: “Today the Playmaker family begins the next phase of our journey by joining the Better Collective family. As the teams have gotten to know each other over the past few months I have been inspired by the cultural fit and the excitement for this opportunity going forward by both teams.”
"The leadership in digital sports media audience volume in South America is an extremely strategic milestone for Better Collective. The region is one of the main expansion targets for the group due to its passionate sports audience and its traditionally high consumption of sports media," states Simon Hovmand-Stilling, CEO of Better Collective for South America.
"With the acquisition of Playmaker Capital, we will strengthen our portfolio in the region with renowned brands such as Futbol Sites, RedGol, Bolavip, and Somos Fanáticos, and expand our production of top-quality sports content."
Better Collective aims to attract, engage, and retain sports fans worldwide through its brands, covering a wide variety of sports ranging from popular leagues like the Premier League and the NFL to specific events. The portfolio includes renowned brands such as Action Network, HLTV, Playmaker HQ, VegasInsider, and FUTBIN, producing engaging content in various formats and enabling diverse business opportunities.
Better Collective holds both global and national sports media with the vision of becoming the leading digital sports media group. Its mission is to engage fans and foster passionate sports communities through relevant content worldwide.
Headquartered in Copenhagen, Denmark, and dually listed on the Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK) stock exchanges, Better Collective's portfolio includes various brands such as HLTV.org, Action Network, VegasInsider.com, Playmaker HQ, and FUTBIN.com.
Playmaker Capital Inc. is a digital sports media group specializing in the acquisition and integration of premier fan-focused media brands, selected to deliver engaged fan audiences to top-tier advertisers, online sportsbooks, as well as sports federations and leagues.
Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker Capital offers authentic digital content experiences for sports fans and world-class results for its partners in the Americas.
Source: GMB
