LUN 16 DE SEPTIEMBRE DE 2024 - 16:36hs.
The payment firm participates in the event

Paag at ICE London 2024: Brazilian expertise serving the global betting market

Paag, a Brazilian payment company with expertise in security and compliance, is present at Ice London 2024, the world's largest gaming and betting fair, taking place from February 5th to 8th at ExCeL London. The company's participation helps demonstrate the growing relevance of Brazil in the global betting market and reinforces Paag's commitment to offering innovative and reliable solutions for this segment.

Sharing knowledge

At ICE London 2024, Paag will have the opportunity to present its solutions to a global audience of betting market experts and stakeholders.

A team of Paag experts is present to showcase their payment security solutions, strengthen relationships with key players in the industry, and showcase the strength of Brazilian technology to the world.

According to the company's CEO, João Gabriel Fraga, Paag’s participation in the fair is also an opportunity to contribute to the development of better international practices, as well as to enable new business opportunities.

"Paag is committed to staying at the forefront of the payment market for betting. Through our experience in compliance and security in the payment sector, we believe that Paag's presence at ICE London 2024 can also contribute to promoting Brazil's image as an innovative and reliable country," says João Gabriel.

Highlights of Paag

According to the company's CEO, Paag intends to highlight at the event the four attributes that have contributed to its growth in the international betting market:

  • Expertise in security technologies: a robust and secure platform for payment processing, along with advanced tools to identify and prevent fraud, ensuring transaction security and protecting operators against losses.

  • Strong compliance: commitment to complying with all gaming and betting market norms and regulations, ensuring a safe and reliable environment for its customers.

  • Excellent customer service: personalized and high-quality customer service, with an experienced and dedicated team.

  • Competitive rates: excellent value for money.


Commitment to new regulation

With the recent changes in the rules for online sports betting in Brazil, it is crucial that companies in the sector demonstrate their readiness to adapt. Paag, recognized for its excellence in compliance, stands out as one of the pioneers in preparing for the new regulations, ensuring a safe and transparent environment for its customers.

Last year in London

According to João Gabriel, this year's event has a particularity, as it is the last one in London. "Starting from 2025, the fair will be held in Barcelona. Therefore, we believe that being present at this moment of transformation of the event will also be important," he says.

According to the organizers, the event's move to Barcelona will allow ICE and the industry to grow and adapt. For them, this change will be a catalyst for the global industry to come together and collectively advance towards even greater opportunities.

Paag is a Brazilian payment company that offers comprehensive solutions for the gaming and betting sector. The company has expertise in security and compliance and is committed to providing its customers with innovative and reliable solutions.

Source: GMB