The culmination of this partnership comes with Betano as the official sponsor of the 2024 Copa América, one of the most historic football tournaments, which has been held since 1916. Especially for Greece and Cyprus, the official sponsor of the major football event will be Stoiximan, the brand managed by Kaizen Gaming in the two countries.
As the main football institution in Latin America, the Copa America brings together the greatest talents in football and passionate fans, and Kaizen Gaming and the Betano and Stoiximan brands are honored to be an integral part of this unique football celebration.
On the occasion of the collaboration announcement, Giorgos Daskalakis, founder and CEO of Kaizen Gaming, said: "We are very pleased to join forces with CONMEBOL, a major force in Latin American football. This partnership signals our commitment to sport, as well as to the continent, while underlining our dedication to promoting innovation and excellence in the industry."
"We are eager to contribute to furthering the development of football in a region where football is much more than just a sport and to take the fan experience to new heights," added the executive.
Alejandro Domínguez, president of CONMEBOL, noted: "We are thrilled to welcome Kaizen Gaming and Betano as an official partner of CONMEBOL. Their passion for football and commitment to innovation are fully aligned with our vision for the future of sport in Latin America. Together, we look forward to delivering unforgettable moments to football fans across the continent."
The event will take place from June 20 to July 14 in the United States for the second time in its history after the Copa América Centenario 2016 (the centennial event of the tournament). Alongside this, it will be the largest Copa América of all time, as a total of 16 national teams will participate, ten from South America and six from North, Central America, and the Caribbean.
Beyond the Copa America 2024, the partnership also includes other events under the CONMEBOL umbrella, including pre-Olympic tournaments, Copa América Femenina (Women), Copa América de Futsal, Conmebol U20, and U20 Futsal. This comprehensive agreement underscores Kaizen Gaming's commitment to supporting football at all levels.
The recent agreement, following the company's global sponsorship with UEFA for EURO 2024, confirms Kaizen Gaming's position as a driving force in sports and technology, enriching the football experience for millions of fans worldwide.
Source: GMB
