Currently, Vasco understands that the minimum to feature the name as the main sponsor of the club is around R$ 45 million (US$ 9.05m) annually. In addition, the marketing department also believes that it is possible to have triggers in this contract, related to bonuses.
However, Betano has dispersed the values ??on various fronts, and a potential renewal with Fluminense, with values ??close to what Vasco demands, could become an obstacle to the agreement with “Cruzmaltino”.
Vasco was close to reaching an agreement with EstrelaBet; however, the values were deemed high by the company, and the deal cooled off. Fluminense has also been approached by other companies and continues to negotiate. Betano has the preference.
“Cruzmaltino” has also been approached by two more names in the industry, but the only one that has really initiated dialogue so far is Betano. The club aims to resolve this issue of the prime area of ??its uniform by the end of February.
Vasco's last sponsor was also the betting company Pixbet. The fir left São Januário and Corinthians, investing all the funds in sponsorship quotas in Flamengo.
Fluminense negotiation
After winning the Copa Libertadores last year, Fluminense seeks greater valorization of its brand and uniform. Therefore, the club has started looking for interested parties to become the main sponsor of the team.
The club's marketing department conducted a study and found that the values ??are outdated in the market after the decree to regulate betting houses in Brazil.
Thus, Tricolor approached Betano and opened negotiations to significantly readjust this sponsorship. For now, the talks are at a standstill.
Source: Itataia
