The conference agenda for the SBC Summit Rio will kick off with none other than Zé Roberto, former football player and brand ambassador for Betsson, one of the most important global betting houses. He will speak about strategies to achieve peak performance, providing guidance and tools for teams and collaborators to reach their maximum potential.
Betsson's brand ambassador shone on the football pitches of Brazil and worldwide, having started his career at Portuguesa de Desportos, from where he moved to Real Madrid for a season, and was then loaned to Flamengo. Following an excellent season, Real Madrid negotiated him to Bayer Leverkusen. Still in German football, he was a runner-up in the UEFA Champions League with Bayern Munich.
With the Brazilian national team, he was a champion of the Copa America and FIFA Confederations Cup, as well as a runner-up in 1998, when Brazil lost to France. The athlete definitively retired from the fields in 2017, after a brilliant 23-year career.
In 2022, leading operator of sports betting and online casino Betsson announced Zé Roberto as its brand ambassador. The former player signed a global three-year contract with all brands in the Betsson Group portfolio.
"Zé Roberto is the best strategic partner we could think of to represent and increase the visibility of our brand in Brazil," said Andrea Rossi, commercial director for Southern Europe and Latin America at the Betsson Group, at the contract signing.
The ambassador will bring his entire career experience to the SBC, to a stage hungry for innovation, where he will discuss his strategies to achieve peak performance.
The inspiring lecture will take place at the opening of the event on the 6th, starting at 10:30 a.m. (Brazil time), in conference room 1, dedicated to leadership topics.
Source: GMB
