Alongside Vanda, Clever Advertising's COO, Marcos Oliveira, will also participate in the event to offer valuable insights as one of the industry's key leaders.
In the first panel, titled "Affiliate Leaders Panel", taking place from 11:50 to 12:30 on March 6th, Vanda Silva will discuss the vast potential of the Brazilian market and affiliate partnerships, and how these can drive success for operators in this emerging landscape. The aim is to highlight effective strategies for building strong and mutually beneficial affiliate relationships.
The Brazilian market holds significant attraction for international operators, but affiliates may face challenges in reaching audiences, as culturally, a large part of acquisition is driven by influencers, streamers, and alternative channels. How can affiliates educate the local market and establish partnerships with operators, media outlets, and other stakeholders to ensure success in this playing field?
Speakers:
- Simon Hovmand-Stilling (Vice President Group Media & Commercial Sites, Better Collective)
- Vanda Silva (Chief Corporate Officer, Clever Advertising)
- Thomas Carvalhaes (Senior Business Development Manager Latam, Gr8 Tech)
- Anastasiia Gepolova (Head of Marketing, Traffic Balance)
Moderator:
- Gilda Caldas (Marketing Manager Brazil, Afiliapub)
On the same day (from 14:40 to 15:20), the second panel discusses "Localized Marketing Approaches" and the importance of adapting strategies to the unique preferences and values of players in different regions.
The value of players varies significantly across different regions of Brazil, and operators must adopt localized marketing actions that may differ from strategies used in Europe and elsewhere. How can operators partner with local media to reach highly differentiated audiences and ensure that a brand strategy can position itself at the top of the competition's database?
Speakers:
- Pedro Melo, CCO (Atlético Mineiro)
- Vanda Silva (Chief Corporate Officer, Clever Advertising)
- Ernest Bowes (Brazilian Content Manager, BlueWindow)
- Marco Pequeno (CEO, iGaming360)
Moderator:
- Thomas Carvalhaes (Senior Business Development Manager Latam, Gr8 Tech)
"Don't miss the opportunity to gain valuable insights from one of the industry's key leaders. Mark your calendar and join us in supporting Vanda and Marcos Oliveira at this year's SBC Summit Rio!" says the Clever team.
Clever Advertising, specialized in advertising and marketing, is a premium acquisition partner focused on bringing new customers to iGaming brands.
Event: SBC Summit Rio (Brazil’s Senior Executive Betting & Gaming Event)
Date: March 5th to 7th
Location: Windsor Barra Hotel (Rio de Janeiro, Brazil)
Source: GMB
