I believe that the gaming universe has been experiencing phenomenal growth, driven by a series of factors. But what exactly attracts online gamblers and what drives them to convert and keep playing? Let's explore this question in depth, supporting our findings with statistics and data.
What do gamblers seek?
Convenience and accessibility
One of the main factors driving gamblers to the online world is convenience. According to a Statista report, in 2020, about 59% of respondents cited convenience as the primary reason for opting for online gaming. The ability to access a vast array of games anytime and anywhere is highly valued by modern players.
Many gaming options
Online gamblers have access to a myriad of options. Whether it's sports betting, casino games, or poker, there's always something for everyone. A Juniper Research survey revealed that game variety is a key factor in players' decisions on where to spend their money. About 72% of respondents stated that the availability of a wide range of games influences their choice of online casino.
Attractive promotions and bonuses
This goes without saying, right? Bonus offers and promotions are a super effective strategy for attracting and retaining players. Statistics from Gambling Insider show that over 80% of online players consider welcome bonuses and ongoing promotions as an important factor when choosing a betting site.
What do gamblers need to convert?
Now, let's see what factors beyond the site itself lead betting sites to those coveted conversions:
Security and trust
Security is a fundamental concern for online gamblers. According to a PricewaterhouseCoopers survey, about 91% of players consider the security and integrity of games as decisive factors in choosing a betting site. Ensuring a secure and reliable platform is essential for converting and retaining players.
Intuitive user experience
A user-friendly and intuitive interface is of utmost importance for conversion. UX Planet statistics indicate that about 88% of online users are less likely to return to a site after a negative experience. Therefore, ensuring smooth navigation and a pleasant experience is crucial for converting visitors into active players.
Quality customer support
Customer support plays a significant role in converting and retaining players. A Zendesk survey revealed that 87% of customers believe that brands need to put more effort into providing a better support experience. Providing efficient and responsive support can positively influence players' decision to stay on a betting site.
Understanding these needs and offering appropriate solutions is essential for success in the increasingly competitive online gaming market. Liked the topic? Get in Contact me. I can help your site convert a lot more!
Natalia Nogues
Co-founder and CEO of Control F5
