The beginning of the year comes with exciting news as iGaming enthusiasts across Mexico and Brazil can now look forward to a brand-new selection of personalized casino games by FBMDS. Memorable experiences for all players won’t be lacking, as the strategic alliance presents the launch of FBMDS's innovative iGaming portfolio in both counties.
iGaming partnership targets LATAM regions
This partnership signifies an important milestone for both brands as they both enter a new territory of opportunities, along with the creation of deeper bonds with players in these regions. Understanding the cultural backgrounds and preferences of players in these regions is the key of this geographical expansion.
Sharing their commitment to revolutionize the iGaming industry, FBMDS and Novibet met at ExCeL London for the ICE London 2024 trade-show, a leading industry event where both brands showcased their latest innovations and solidified their partnership.
Fotini Matthaiou, Casino Product & CRM Director at Novibet, shared enthusiasm about this powerful moment for both brands: "This strategic partnership with FBMDS represents a significant milestone in our mission to revolutionize the iGaming experience. By combining our strengths, we aim to set new standards and create exceptional entertainment for players in Mexico and Brazil."
An iGaming move with a player-centric approach
FBMDS and Novibet recognize the constantly changing needs and interests of the modern player. This collaboration is about introducing games that players can connect to and crafting an immersive and customized journey for all. Through continuous analysis of player’s behavior, preferences, and feedback, the partnership aims to not only meet but exceed the expectations of the Mexican and Brazilian iGaming communities.
Mariana Tostes, Head of Operations at FBMDS, also shared her thoughts on the matters: "This collaboration with Novibet exemplifies our joint dedication to enhancing player’s experience and delivering products that captivate and excite the target audiences we operate on. Players’ gaming habits, profiles and preferences play a huge role in the creation, development and delivery of innovative products that are not only profitable to the player, but also to our clients”.
Premium content ready to amaze bingo fans
As part of the partnership, FBMDS will exclusively showcase some of its best Video Bingo games, including Plus 3™, Bingo Blast™, Multi Mega™, and Viva Mexico™, highlighting the quality and diversity within their gaming portfolio.
Consistent entertainment
FBMDS and Novibet collaborate to reshape industry benchmarks, push boundaries, and offer memorable gaming sessions. Through this partnership, a strong synergy between two industry leaders has been built, each dedicated to elevating the global iGaming landscape.
FBMDS is the leading video bingo supplier in the iGaming industry, with a strong presence in the LATAM markets, Mexico, and Brazil. Whatever the goal, FBMDS can make it a reality. With a carefully planned approach based on in-depth market research, analysis, and expertise, the online casino brand can provide engaging products and memorable gaming experiences that exceed clients' expectations.
More information at https://fbm.digital.
Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Italy, Finland, Mexico, Chile, Ecuador, Canada, Cyprus, and New Zealand), with tech hubs in Europe (Greece & Malta) and 900+ employees across all countries of operation.
Since 2010, the company has been committed to delivering the best online sports betting and online casino entertainment experience to its members. Novibet has its own proprietary betting platform that integrates leading official data providers; its own algorithms generating an extensive betting offer that includes In Play and Minute markets; in-house developed Automatic and Hybrid Cash-Out options; quick settlement of bets; and unparalleled excitement to sports enthusiasts.
Source: GMB
