Genius Sports and Football DataCo enter exclusive period of negotiation for official betting data rights for term 2025-2029.
Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football League (SPFL) to the global sports betting industry.
Alongside football, Genius Sports also manages official data, technology and broadcast services for over 400 sports organisations, including NASCAR, Liga MX and the National Collegiate Athletic Association (NCAA). This is partly supported by its long-standing partnership with the International Basketball Federation (FIBA), which was signed in 2004.
The current rights agreement between Genius Sports and Football DataCo runs until the end of the 2024-2025, but the new deal could extend this to align with the new rights cycle of 2025-2029.
Football DataCo represents the data rights of the professional football Leagues in England and Scotland. The core elements of its role are to protect, market and commercialise the rights to official match related data.
Football DataCo has established its copyright in live data under the EU Database Directive and, working alongside a series of partners, oversees the collection, management and distribution of the Leagues’ official event and performance data worldwide. It also protects the still player action images from the English Premier League and the English Football League (EFL), against commercial exploitation and for use within editorial match reporting content.
Source: GMB
