GMB – What does it mean for Pay2Free to participate in the first edition of the SBC Summit, in Rio de Janeiro?
Pedro Fraiha – It’s a pleasure and it means a lot to us. We are very well positioned within the market, where we already have the trust of several customers. Being in contact with our customers and suppliers, being able to deliver advantageous proposals and establishing new partnerships, has been very positive. So, for us, it is an opportunity to position ourselves and show those who do not yet know us our delivery capacity and the advantages they will have from our solutions.
What solutions are these? What are Pay2Free's main tools?
There are several, as we close a chain of solutions. Today, the main thing is to work with high availability. For us, the most important thing is that the payment method is up and running. So, operators today cannot lose a minute of their operation's availability. We focus a lot on this, on the quality of delivery. We have a very fast process, our processing today, both for cash-in and cash-out, has an above average performance and proven by our operators.
We are implementing other products, including Pix Open Finance, which is already available and which improves the conversion rate. Some operators are already using it and we strongly believe that in the future it will surpass Pix in terms of transacted volume.
Our CRM is also very focused on the conversion rate to bring more revenue to the operator and improve the user experience within the platform. And we are completely compliant with the regulator, the Central Bank. So all our operations today are registered with the Central Bank, both cash-in and cash-out. And we do not let any tax and inspection obligations slip by. We believe that transactional solutions are important to win the game, but compliance for us is fundamental and we do not give up, because it allows us to continue participating in this market.
Today, the operator who connects with us, in addition to all these solutions focused on transactional, conversion rate, compliance, will also have a very competitive rate given our volume and our ability to position ourselves. Therefore, we are here with a very positive impression that we are very competitive and that we can deliver a lot of advantages from a performance point of view and also from a financial point of view for our customers.
You mentioned Pix, which is already more than consolidated in the betting sector. But not yet Open Finance. Are you pioneers in this solution?
We are pioneers and already have some operators running Open Finance, which to a certain extent depends on user adherence. So, it is a learning process, but we understand that from a strategic point of view, operators also already understand this. Open Finance may even overtake and overtake pix in the very near future, so it is important for operators to be aware. The entire market is looking at this and operators are already starting to create this experience within the platform because it is the future. Pix was a revolution and Open Finance comes to consolidate the user experience for payments.
What are Pay2Free's strategies now with the regulated market and with the ordinances about to come out?
For us, regulation is very important and being compliant with the regulator, the Central Bank, is fundamental. We do not compromise on any regulatory aspect. We understand nationalization as very beneficial for the market, both for suppliers, users and bookmakers. For regulation, we are working on several fronts so that the operator has in Pay2Free a complete end-to-end solution and with financial and accounting solutions in nationalization, as we understand that companies will be here with the CNPJ and with fiscal and tax obligations. So, we already have a financial and accounting reconciliation for the delivery of accounting documents that the Ministry of Finance will most likely require.
We are also already working on an internal audit solution that bookmakers will most likely need to deliver these reports to. We have a complete compliance solution, with risk matrixing and transactional assessment, which we already use today and will be important for nationalized sports betting houses.
Regarding payment CRM, we already work hard with conversion using SMS and WhatsApp, serving operators. For nationalization, we also understand that OCR and biometrics with facial recognition, which we already offer, will be mandatory. The sports betting house already finds the complete chain of accounting and transactional financial compliance in Pay2Free. Our operator will be very easy to manage his operation in one place, in a back office, which will be Pay2Free.
Do you see great growth possibilities for Pay2Free this year with the regulation?
For sure. The market and everyone wins. Both us, the bookmaker and even our competitors will gain a lot from regulation. We are positioning ourselves as a complete solution and the entire market is eager for regulation, which will be very beneficial. We are already prepared for when it comes with end-to-end solutions for the operator.
Source: GMB Exclusive
