Paddy Power carried out a marketing campaign involving former Corinthians and Brazilian star Ronaldo Fenômeno, who entered the pitch to replace another player when Phoenix FC were losing 4-0.
"We sent Ronaldo to play for one of the worst teams in the Sunday League in England. Unfortunately, not all super substitutions work," announced Paddy Power, the bookmaker that promoted the action to publicize a tool in its sportsbook that allows transfer guesses from one player to another after a substitution.
Phoenix FC had the appearance of the ‘Fenômeno’ during the Sunday League match in England, after participating in a competition on social media promoted by Paddy Power. The team won the opportunity to have a super substitution in one of its games and the three-time world best FIFA player was the surprise at the time of the substitution.
The super-champion, who played for the Brazilian team winning two World Cups and ended his career at Corinthians, continues to be acclaimed to this day as one of the greatest football players in the world, with titles for the main clubs in Europe, where his career took off.
In the match for Phoenix FC, he played under the name Dave Walsh, as the club's coach had not registered him under his own name. Even though he didn't play for long, he attracted the attention and affection of the fans during Paddy Power's action. After a few touches of the ball and dribbles, he was substituted and left the pitch. The amateur team from the English eighth division ended up losing 7-0.
On its social networks, Paddy Power released the video of the marketing action, which aimed to present the bookmaker's tool that allows predictions about a player to be transferred to another after substitution, which happened twice with the entry and exit of Ronaldo Fenômeno.
Source: GMB
