GMB - Alexandre, when you were appointed, you promised in GMB that you would make Superbet the number one in Brazil. Are you getting there?
Alexandre Fonseca - We're on our way. We haven't arrived yet, but we're heading in that direction. It's the beginning of a work and a journey, and I am absolutely sure that we will succeed in Brazil.
Success that you have already been demonstrating in all media and with significant sponsorship of São Paulo Futebol Clube. And what sponsorship and naming rights projects are you working on?
Exactly. In addition to this sponsorship and others that will come soon. Today we have the naming rights for the Cearense, Baiano, Sergipano, and Capixaba championships. And, obviously, we still have a strategy to be developed in the national championships that will start very soon.
How to reach the end-user, the bettor, showing all of this?
I think there's a very messaging strategy. And there's a question because people sometimes even confuse what brand presence and brand positioning are. Many brands have a lot of presence, that is, they are present in many media, in many places, but they cannot clearly communicate what they do, what they propose to do, their values. I think that's the difference we try to achieve with Superbet. This feeling of being "super." In everything, trying to always deliver the best, the maximum for our customer.
I wanted you to talk a bit about this delivery, especially for São Paulo fans, whose sponsorship created an impact in the market that few people expected.
Exactly, it caused a great impact, starting with the announcement of the partnership. We had a huge party for the sponsorship announcement, and many activations are still to come throughout the year.
We are trying to buy the second most expensive “S” in the history of São Paulo. The first was MorumbiS. Now there's the auction of the letters on the stadium facade, and we're there for the “S”, so let's hope this is the second most expensive in history.
Speaking of buying this or that, how is Superbet positioning itself regarding the purchase of the license? Are you with the "forms ready" for regulation?
We already have practically everything ready to arrive at the Ministry of Finance and present the form. We have been following, obviously, the regulatory movement. There are still some ordinances to be published, and they will be very important for us to have a clear understanding of how this will work and how it will happen. But certainly, yes. We are already walking and structuring so that when the time comes, we can apply for a license and have it as soon as possible.
Based on the basic understanding of what has already been presented in terms of information, is Superbet ready?
Yes, undoubtedly. So far, from what has been presented, we have been able to be 100% compliant with the requirements, and I am sure that we will adjust everything for the ones to come, hoping for good news.
With regulation, what are the novelties that will come from Superbet?
I think regulation brings an environment of legal and tax security that allows you to make larger long-term investments in the country. Without a doubt, this ends up favoring not only our customers in terms of experience but also the entire economic environment of Brazil. The more investments, the more you foster the economy, generate jobs, and I think that's our contribution.
What message do you give to the user who uses Superbet as their favorite betting house?
For those who already use it, I hope you have an excellent experience at Superbet. And for those who don't use it yet, come be "super" with us. And without a doubt, we will deliver the best so that you have a super experience.
What is the super experience within Superbet?
The super experience within Superbet is guaranteed, and we always try to be there with the best bonus, the best offers, the best prices, and the best market coverage. That's what we understand to be a super experience.
Source: Exclusive GMB
