If you are reading this article, congratulations. You have taken the first step towards a long and productive cooperation with 1win Partners, the best affiliate program in the iGaming sphere. In it, you will learn: what it means to be an affiliate in an affiliate program, how advertisers help affiliates and what is expected of them.
What does it mean to be an iGaming affiliate?
As you probably know, nearly all online casinos advertise their services and attract new players through affiliate marketing. That is, the casino, as the advertiser, pays affiliates a certain fee for each active player they bring in. The easiest way to explain it is by analogy with a café that has a "bring a friend" promotion. According to the terms of the promotion, for each person brought in who placed an order of a certain value, you receive a free coffee or a dish of your choice.
This system allows for a win-win cooperation. The casino earns money from people playing, and the affiliate receives compensation from the casino for each player brought in. Payment can be of two types: a fixed reward for each user (CPA) or a percentage of the money lost by the player (RevShare).
Therefore, being an iGaming affiliate of 1win Partners means advertising a product (in our case, the 1win iGaming platform) and receiving compensation according to the chosen payment model.
Affiliate managers and 24/7 technical support
Upon registration, each affiliate receives a personal affiliate manager who will help solve almost any issues. Through them, you can obtain: referral links, access to various advertising tools, and updated statistics. They can also assist with technical matters. After analyzing your experience and statistics, they will choose the best conditions and the GEO in which you are most likely to succeed.
Promotional materials
Furthermore, from the start of cooperation, 1win Partners provides various promotional materials and advertising tools to its partners. These could be creatives for ads, as well as various bonuses for new players, demo accounts for recording creatives, and so on. All of this can be found in your personal page or obtained upon request to your manager.
Transparency in calculations and statistics
All webmasters can track their statistics on their personal online page. This is all done to make timely adjustments to advertising campaigns and to ensure transparency in traffic statistics and payment calculations. Overall, the statistics section is the most important in the personal cabinet of the affiliate program. If you understand it, you will know almost everything about your traffic up to the return on GGR.
Fraudulent and motivational traffic
However, the advertiser will not pay for every traffic. Some webmasters try to trick the cooperation system. They simply offer users a small reward for performing a targeted action.
Let's look at an example: let's say an advertiser pays an affiliate $40 for each player who signs up with a minimum deposit of $5. If the webmaster pays people, let's say, $10 to do this, this traffic will be recognized as motivational or fraudulent and will not be paid.
Advertisers track this, and if an affiliate is seen doing this, they cease cooperation with them. How this is tracked is a rather important question, which could be dedicated to a separate article. Let's just say there are several signs that point to fraud or motivational traffic.
Conclusion
As you can see, the advantages of honest cooperation with an advertiser are much greater than if you try to trick the system. Therefore, if you don't direct motivational traffic, listen to your manager, and competently use the advertising materials provided to you, success will not be far away.
So, if you haven't become a partner of 1win Partners yet, write to a manager to get the most favorable terms and also subscribe to our social networks, where more amazing and educational materials are waiting for you.
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Source: 1win Partners
