The iGaming universe is exciting, but there are some details in managing paid traffic in global advertising networks that can be challenging. In this practical guide, Mikhail, head of the CPM department and iGaming expert at Adsterra, will provide some tips to uncomplicate the most complex issues whether you are a beginner or not.
Get ready to expand your knowledge and improve your global iGaming traffic buying strategy with efficiency and strategy.
Learn about the unique advantages of buying iGaming traffic from Adsterra
Before we present our expert's tips, we want to emphasize some unparalleled strategic advantages when choosing Adsterra as your partner platform for buying iGaming traffic.
Our main verticals, such as iGaming and eSports, stand out for exceptional conversions. With an abundance of direct traffic from websites dedicated to topics like entertainment, online movies, downloads, and streaming, we ensure that your iGaming offers reach the ideal target audience.
Additionally, our pre-designed ad models in the Social Bar format are meticulously crafted to seamlessly integrate with iGaming offers, providing an engaging and impactful visual experience. It's important to note that Adsterra offers a friendly approach to ads and campaigns that are not always well-received on traditional networks like Google Ads or Facebook Ads.
Click here to get to know Adsterra and take your presence in iGaming to new levels of success!
Tips for buying iGaming traffic from Adsterra
You may be an experienced traffic manager or a beginner working with iGaming offers, and you already know how to get highly converted traffic for iGaming through ads on search networks or social networks.
If you are one of those people, you know that at some point, your traffic saturates with your ads on Facebook and Google, and you need to brainstorm to find new ways to reach qualified traffic. This is where Adsterra comes in, with premium traffic from over 248 Geos worldwide.
However, when you start running an iGaming campaign on a global advertising network, some tips are very useful. Check it out!
Traffic Volume:
The first crucial check in a global advertising network is to confirm if it provides the type of traffic you need. Having this information at hand can be extremely useful in shaping your strategies.
If you are running campaigns in Portuguese for Brazil, why not take advantage of traffic from other countries that also use the Portuguese language, such as Angola and Portugal, to further increase qualified traffic in your campaigns?
For this, it is essential to check if the advertising network offers traffic from that region. Adsterra simplifies this step for all its advertisers, allowing you to analyze the volume of traffic available in the desired region at the moment, for different ad formats and segmentations, through the "Traffic Chart" tab.
Segmentation:
Segmentation involves adapting your offer to suitable audiences. Avoid falling into the trap of overly restrictive segmentation at the beginning of the campaign.
The smarter approach is to explore all possible segmentations, keeping only the main settings, such as country, mobile device/computer, and device type.
Later, during campaign optimization, you can adjust segmentations based on specific data.
Pricing:
You need to determine if you prefer to opt for payment per conversion or if you prefer to save money by paying for ad impressions. Even if your offers are usually remunerated by conversions, the traffic management strategy may vary.
One tip is to try the CPM (cost per thousand impressions) pricing model for offers with a more detailed flow, such as iGaming, whether on a global scale or in Brazil. This can be an effective alternative because you will spend less and can test more traffic segments to discover which ones convert best. Pricing per CPA is more suitable for simple conversion flows, such as tests or sign-ups.
Bidding Strategy:
Determining bids is crucial to ensuring the best possible traffic. However, adopting the mentality of "the higher the bid, the better" can lead to defeat. Your bidding strategy needs to be balanced to ensure adequate traffic during the testing period and prepare you to compete for the most effective conversion channels in the future.
To facilitate the launch of your campaigns, Adsterra has developed a special tool. It estimates how many ad impressions or clicks you can get with a certain bid and offers minimum and more competitive payment options for your choice.
When starting your iGaming campaigns, simply set the minimum bid or follow the suggestions from Adsterra's Traffic Estimator.
Limits:
One of the simplest ways to ensure the safety of your budget and avoid excessive spending is to set limits for total or daily spending when running test campaigns.
Daily budgets between $50 and $100 will already provide a solid start. Additionally, you can control your spending between $4 and $5 per hour. This suggestion is extremely useful and can be a lifesaver for traffic managers in a global network.
Tracking:
Regardless of the origin of your traffic, tracking in your iGaming campaigns is essential. Even when adopting the CPM strategy, it is fundamental to know which ad position is generating leads and conversions, allowing you to optimize spending and eliminate unnecessary traffic sources.
The first two parameters we recommend tracking in Adsterra are ##SUB_ID_SHORT(action)## and ##PLACEMENT_ID##.
The first identifies when a conversion occurred, while the second will help determine which ad positions are converting and which are not. Including tracking tokens is essential for additional optimizations.
Optimization:
This step involves directing your campaign to the most suitable traffic sources, outperforming your closest competitors, and reducing spending on placements that do not generate enough conversions.
It is not possible to address all the details of iGaming ad optimization in this quick guide. However, this is where you will need to meticulously analyze statistical reports and examine your tracker's data.
Remember the tokens mentioned earlier? It's time to use them. Based on this data, you can compile a reliable list of channel IDs that generate more conversions and selectively increase your bids.
Additionally, you can select channels granularly and set up a custom bid (called Custom Bid on our platform) for each of them. At Adsterra, it's easy and practical to customize your bids using the Custom Bid tool.
This tool is highly flexible, allowing you to manually adjust the price of traffic from selected sources. You can offer higher or lower bids for specific ad positions on publisher sites, as well as for different geographical regions.
With Adsterra's partnership, you have access to a set of smart tools and methods to optimize and reduce ad costs. Activate Smart CPM bids to allow intelligent algorithms to win auctions at the best price. Or rely on the CPA Goal tool, which optimizes CPM traffic based on the number of conversions or eCPA you specify.
Finally, an essential optimization is to reject channels that consume your budget without generating enough conversions.
Adsterra: What it is and how It works
Adsterra is an advanced advertising network with a unique partner care approach, present for a decade in the digital advertising scene.
In a dynamic environment like iGaming advertising, where precision and performance are essential, Adsterra stands out as a reference. This advanced advertising network is not just a platform; it is a strategic partner dedicated to driving advertisers to new heights.
Adsterra not only meets advertisers' KPIs but also elevates ROI to unprecedented levels. Adsterra's success lies in its ability to offer relevant advertising spaces, with over 35 billion ad impressions per month, reaching 1.5 billion conversions annually and boasting a CTR of up to 20%.
It is an exceptional source of traffic for verticals such as iGaming, e-commerce, mobile apps, utilities, software, and entertainment, ensuring that audience engagement is not only substantial but also precisely targeted. This level of personalization and precision is what sets Adsterra apart in the competitive iGaming advertising landscape.
Adsterra collaborates with over 35,000 direct publishers and more than 15,000 brands, affiliates, media agencies, and ad networks dealing with both conventional and niche verticals. Those entering the iGaming advertising universe need a partner who understands the industry nuances, ensuring that advertisers explore high-quality traffic in CPM, CPC, and CPA models. In an environment where precision is crucial, Adsterra provides the tools to make every impression significant.
Advertise with Adsterra and find qualified iGaming traffic right away.
Conclusion
By carefully following the guidelines in this guide, you will be prepared to optimize your campaigns, achieve quality traffic, and consequently maximize your conversions in a global advertising network.
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Source: Adsterra
