Games Magazine Brasil - How do you see the Brazilian market?
Lucas Lebleu - For Alea, the Brazilian market is one of the most important at the moment. We came to the first edition of SBC Rio to position ourselves, and this year we will be in São Paulo at BiS SiGMA. Brazil is growing a lot in terms of casinos and we, gaming aggregators, have all the main ones. And we will also have many operators who are already our partners.
Is the integration of your aggregator easy for an operator?
Yes, it is very easy for an operator, and for a platform too. The advantage of the API is that it solves more than 140 integrations that an operator or platform would have to make to access all this content. Furthermore, it is a single contract.
And how to reach more and more operators in a market like Brazil, which has been growing at a fast rate and with a lot of competition?
It's close work. Every day we have more presence in the region in Rio, in São Paulo. And, in addition, last year I also did a tour of Brazil, the Northeast, São Paulo and other cities. And we're going to do the same thing this year. We’ll work more together to be able to accomplish more things together.
How many games are part of Alea's portfolio today for the iGaming market?
It is difficult to estimate the number of games. I believe more than 15,000. There are more than 140 suppliers, so there are more than 15,000.
How to understand the taste of Brazilian players?
It's changing a little, as a few years ago the casino didn't represent much of the operator's GGR, it was more sports betting. But little by little, with big names or very famous games, such as Tigrinho, Aviator, the player's mentality has changed, they are playing more in casinos. Now it represents more than 50% of their operations for some operators. We are seeing more and more platforms, including lottery ones, wanting to add casino games to their operations.
Are crash games a thing of the moment or are they here to stay?
They are here to stay, like Aviator, Aviatrix, and there are very important providers that only develop crash games. So we also integrate them to have a larger portfolio for our operators.
Do crash games help people use other games too, or is it a different audience?
People also play in others, but they usually stay there longer. The most important thing is to have a wide variety in the portfolio, more crash games so that there is not just one game and you can enjoy playing others. And, in addition, the casino has to do a little crossover with slots, Tigrinho, and some others, like Fort Knox, etc., so that the player stays longer.
What are Alea's plans to reach more and more operators in the Brazilian market throughout the year?
The relationship is very important. Not only in Brazil, but in Latin America in general, proximity to operators is very important. In Europe we can do a lot of business remotely. But in Latin America there is a relationship of closeness, friendship, more than business. You have to be there. We must maintain this contact so that the partnership is the best for everyone.
Source: Exclusive GMB
