Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass. When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA’s official betting partners, through a seamlessly embedded link.
“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” said Patrick Mostboeck, Sportradar Senior Vice President of Audiovisual.
“Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”
“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” said Scott Kaufman-Ross, NBA Executive Vice President of Media and Gaming.
“For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”
emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content, such as advanced team and player insights, polls, voting and trivia widgets.
Sportradar’s exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future. The company has been an official partner of the NBA since 2016, and is the exclusive, worldwide distributor of NBA data.
Sportradar Group AG, founded in 2001, is the leading global sports technology company that creates immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, press, consumer platforms and sports betting operators with a variety of solutions to help grow their businesses.
As a trusted partner to organizations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers more than a million events annually across all major sports.
With significant industry relationships and sector expertise, Sportradar is not only redefining the sports fan experience; also protects sports through its Integrity Services division and champions an integrity-driven environment for all involved.
More information about Sportradar at www.sportradar.com .
Source: GMB
