The process of creating a betting house is going through several steps, from the initial planning, the creation of partnerships to the execution of the business. My experience in the betting industry and living with operators from all over Brazil has taught me a lot, but I believe the first teaching for those who will enter the betting market is that you need to know about business management.
One of the first steps to undertake in the market is to understand that partners play a very important role in any business, and especially in the iGaming sector.
Success in our area does not depend exclusively on the quality of the games, but also on effective strategies for promoting their offers and a construction of quality partnerships that focus on expanding your business. Partners should not only bring investments to their operation, but a variety of skills that will contribute to growth.
At Weebet, we are frequently sought by people with knowledge in marketing and affiliates, who are very important knowledge for the sector, but there are situations where attention does not turn to long -term planning and finance, as well as other important aspects of business management.
Something I always approach when I participate in interviews or lectures is a trap that many operators find, they are likely to “fight for price”, but what would that be?
An inexperienced operator may think that increasing quotation values or offering higher bonuses are valid alternatives to attracting gamblers, however these tactics need well -structured support and risk management. They can really attract gamblers, but the business structure can be impaired, and these strategies end up leaving the operation financially vulnerable.
Any strategy to be defined for customer attraction should be thought and aligned with marketing strategy, offering several promotions simultaneously can be a trap.
I believe that an essential point is the awareness that when opening a business, it is necessary to have initial capital and reservations to keep it until it has a financial return. It is normal for the business not to pay at first. Therefore, you need planning and consistency to observe the expansion of your business and choose the ideal moments to act.
In addition to the latter, there is another very important point within the perspective of management of a company, which is always to reserve a value for new investments, either in a new source of capture, a new source of brand dissemination or to invest in some differential for the betting house. This update that arises with investments is always necessary and contributes a lot to their growth.
Most commitments to a bookmaker, and in a company as a whole, are postpaid. It is necessary to have a well -structured planning to pay financial commitments with platform, game providers, affiliates and many other services that are recurring.
Therefore, the structuring of financial planning, before the opening of the business, is essential, as the situations mentioned are practical examples of the need to pay monthly payments or other business obligations that are paramount for the operation of its operation.
Among the steps of planning, the choice of partners should be evaluated deeply to ensure that your betting home has the best services to offer to your audience, and ensure that your needs will be met without compromising the financial planning performed.
The first execution step, since so far we talk about planning, is the commitment that the operator signs by hiring a platform. This is a partnership that forms the basis of its operation and defines aspects such as its representation and presence in the market. So by setting the platform, you need to analyze the offers deeply as this partnership has a big impact on your business management.
By defining which contracts will be closed, always try to understand which differential this partner can lead to your operation - with a humanized service, for example - or to your customer - focusing on the user experience.
All these notes are made to contribute to your business with everything I learned from my business. After all, I also want your betting home to grow along with the market.
Lenildo Nogueira
CEO of Weebet
