“The betting segment is expanding rapidly in Brazil and Superbet seeks to position itself as an entertainment brand that goes beyond sports. Lollapalooza Brazil 2024 is one of the biggest music festivals in the world, with a young and connected audience, which makes it an ideal stage for Superbet to strengthen its brand,” says Patrícia Prates, Superbet's marketing director in Brazil.
“Superbet believes in everything that is super and aligns itself with environments such as large festivals, which bring entertainment combined with good music and unforgettable moments in good company. Superbet recognizes that music and entertainment are important pillars of Brazilian culture, as obviously as football,” reinforces Patrícia.
“Today we have our super experiences in the world of football and now we are expanding this same mentality to the musical segment, which ultimately shares the same values that we see in football and in the sporting sphere in general, of celebration and unforgettable moments. This is the key to connecting these universes,” she reinforces.
Superbet is the first company in the sports betting industry to participate in one of the biggest music events in Brazil and intends to make its presence known at Lollapalooza Brazil 2024 with two distinct spaces.
On the lawn, there will be a 100 square meter “super” stand with three video games related to music, where the public can choose between playing guitar, drums or playing with an equalizer, and all participants will receive exclusive Superbet gifts.
“At Lolla Lounge by Vivo, we will have an interactive throne of guitars that will be a meeting point for photos and selfies, we will carry out live content coverage for all Superbet social media channels with the participation of influencers,” highlights the marketing director.
“We want to impact the public in several ways: creating interactive and fun experiences that involve the brand, we will distribute gifts and carry out exclusive promotions throughout the event, we will generate relevant content on live social networks for greater interaction with our users. And we are also intensifying and reinforcing sponsorship with on & off media around and outside the limits of the Autódromo de Interlagos,” Prates concludes.
Source: GMB
