The Brazilian iGaming market has shown rapid growth in recent years. In this context, advertisers face the challenge of capturing users' imagination and encouraging them to actively engage with their offers and advertisements.
In a scenario of constant competition for the public's attention, the quality of the creativity of your advertisements plays a crucial role in the success of iGaming campaigns.
Adsterra iGaming expert Mikhail Zhukov shares valuable insights and practical suggestions for creating effective ads that resonate with Brazilian audiences, thereby driving the success of iGaming campaigns on the Adsterra platform.
If you are a traffic manager, affiliate or brand that runs iGaming ads and are looking for new sources of qualified traffic, so as not to depend solely on conventional sources, click here and get to know a Adsterra.
Most effective iGaming ads: 4 top tips
Before we dive into the tips themselves, it's important to point out that they are based on successful experiences with the ad formats made available by Adsterra to its advertisers, such as the Popunder, Interstitial and exclusive Social Bar formats. You can explore all the formats by clicking here.
Added value:
Adding value to the offer is a powerful strategy to attract the attention of Brazilian players. Incorporating discounts, exclusive bonuses, freemiums and promotional codes into your ads are elements that can increase conversion rates.
It's crucial that these offers are genuine and tangible, ensuring users feel encouraged to take action. If you are running iGaming ads as an affiliate, maintaining constant contact with the offer advertiser to check the availability of promotions and bonuses is essential to preserve credibility.
Emotion and engagement:
Creativity must go beyond simply listing benefits. With the iGaming market increasingly mature, your ads must contain elements that arouse emotion and interest in players.
Incorporating emotional elements, such as passion for the game or your favorite team, the desire to win and the excitement of competition, can make ads more engaging and persuasive.
Furthermore, the use of the FOMO (Fear Of Missing Out) effect can encourage participation in exclusive and limited promotions.
Visual coherence:
Make sure the design of your creatives matches your offer message and landing page experience. This is essential to maintain the coherence and credibility of the campaign.
Creativity that is not aligned with the identity or value proposition of the brand being promoted can result in a disjointed experience for users, which leads to lower conversion rates.
Location and language:
Don't restrict yourself to offers and traffic from just your region. By running ads on a global advertising network like Adsterra, you can reach qualified traffic from around the world.
This is an excellent opportunity to generate dollar revenue and get more conversions for your offer. However, it is crucial to speak the local language. Translating your ad text into the language spoken in the region you are buying traffic from is a crucial step to ensuring relevance and connection with your audience.
Avoiding common mistakes, such as campaigns in Portuguese aimed at other Latin American countries, is essential to demonstrate respect and understanding for the target market.
How to run an effective iGaming campaign in Brazil?
Do you want to increase the performance of your iGaming campaigns in Brazil? Sign up for Adsterra today and discover how our resources and expertise can boost your results.
Also, don't forget to follow the Adsterra channel on WhatsApp and Instagram to receive the latest updates and exclusive tips on digital marketing and iGaming.
Source: Adsterra
