Celebrating World AdTech Day reflects how advertising technology has evolved into a vast domain of knowledge that requires unique professional skills. This day recognizes the unwavering efforts of individuals who create meaningful and engaging experiences for consumers, transforming the way brands connect with their audiences.
The celebration marks a shift from the role of ad tech services to a trend-setting role in the industry. World AdTech Day demonstrates the fundamental role of adtech professionals, whose attitude makes advertising synergistic, digital products user-friendly and online marketing responsible.
On March 27th, leading thinkers and professionals come together as a community of professionals who dedicate their talents to various businesses: ad exchanges, affiliate programs, conversion trackers, analytics systems, marketing and advertising software.
Media buyers, traffic managers, algorithm developers, big data analysts, RTB programmers, PPC managers and affiliate marketers are encouraged to join the celebration.
Participants can mark their immersion in the world of adtech by sharing a video or photo showing their work routines or achievements using the hashtag #WorldAdTechDay.
Whether showcasing a recent project or sharing a hilarious meme, the possibilities are endless to honor the spirit of innovation and collaboration in the advertising technology industry.
World AdTech Day booster
World AdTech Day was established by Adsterra, a global advertising network that has been driving the adtech sector since 2013 and will be celebrated from this year onwards with the support of several organizations spread across five continents.
Recognized for its innovative internal ad formats, Adsterra also develops intelligent solutions for marketing automation, always prioritizing responsible and attentive communication with customers, as stated in its Partner Service Program.
Despite marking the debut of the celebration, Adsterra is not at the forefront of all other activities.
"We want to draw attention to the players in the advertising technology sector as visionaries and pioneers of the most important innovations. Everyone who invests time and talent in developing advertising technologies deserves to have their merits noticed and celebrated. This day should become a real party, when professionals from all over the world will share their best achievements and have fun, of course," says Gala Grigoreva, CMO of Adsterra.
Since 2013, Adsterra has been developing a market-leading, technology-driven advertising network to bring advertisers and publishers together around the world. Its AI-based solutions cater to hassle-free matching between ads and traffic sources.
In addition to developing ad technology solutions such as a proprietary collection of ad formats (Social Bar), Adsterra focuses on the highest quality of customer service by developing its internal partner support program based on the accessibility of competent support and sector-specific for each partner.
Source: GMB
