GMB - Could you please introduce Adsterra to the market and how it can leverage business in the iGaming industry?
Tarcio Santos - Adsterra is a global advertising network with an exclusive partner care approach. We've been in the digital advertising market for 10 years, helping brands, advertisers, affiliates, and publishers grow their businesses. We offer advanced solutions for those looking to sell traffic through website and social media monetization, as well as for those looking to buy traffic through ad campaigns.
iGaming is one of Adsterra's most successful verticals in Brazil and worldwide. One of the main advantages of Adsterra for the iGaming industry is access to a multitude of premium and direct traffic sources from 248 GEOs around the world, including the US, Brazil, and Latin America.
Moreover, those operating in the iGaming market in Brazil know how difficult it is to deal with ad blocking on major advertising networks. In this scenario, Adsterra serves as an alternative premium traffic source to mainstream platforms, boasting over 35,000 direct publishers of websites and blogs in niches like entertainment, online movies, downloads, streaming - perfectly aligned with iGaming and eSports offers. Advertisers can run creatives with more direct messages and persuasive offers, generating 35 billion monthly ad views with high CRT and 1.5 billion annual conversions.
Another factor for running iGaming campaigns is to stand out and avoid ad blindness. In this regard, Adsterra offers high-quality ad formats. Among them, the exclusive Social Bar format covers various visual designs. The ad appears as friendly notifications, icons, widgets, or customized lead forms on a website's web page. Social Bar ads can be static or dynamic, and they are mobile-friendly. They have shown a 10 to 30 times increase in CTR compared to web push.
Among other benefits that Adsterra offers to the iGaming market are: a wide variety of pricing models and payment options; fast moderation; beginner-friendly and vertical-friendly policies and specific targeting features; three-tier security system; sought-after CPA and RTB models; internal optimization tools such as CPA Goal and Smart CPM, for both managed and non-managed partners.
You position yourselves as a global advertising network with an exclusive partner care approach. What does this mean and how will it impact Adsterra's growth?
We know that Adsterra's success is only possible through the success of our partners. The main impact is that by treating our clients as partners, we can have closer contact, in a relationship where both grow together.
In this Partner Care approach, we're not just talking about 24/7 support, which Adsterra also offers, including multilingual support. Here you have dedicated expert managers with versatile knowledge and skills in buying traffic at Adsterra.
Thus, our partners avoid excessive spending when testing new traffic sources; get transparent weekly reports (including records and deposits); maximize results and achieve their KPIs with less effort.
Moreover, Adsterra offers its partners a list of the best offers, giveaways, and bonuses, assistance with creatives (for loyal partners), educational materials such as a free affiliate marketing course, real case studies, and expert articles.
Adsterra offers various ad formats, including the exclusive Social Bar format you just mentioned. What is it, and why is it the most successful?
The Social Bar is Adsterra's flagship format and, alongside Popunder, one of the main advertising formats of Adsterra. It covers various visual designs and is fully customizable. Advertising appears as friendly notifications, icons, widgets, or customized lead forms on a website's page, showing a 10 to 30 times increase in CTR. Social Bar ads can be static or dynamic, and they are mobile-friendly. Within this format, you will find:
In-page push - your creatives will look like operating system messages or social media push notifications.
Icon notifications - animated icons with or without a chat bubble that interact with users and invite them to click.
Custom widgets - attractive static or dynamic widgets with advanced CTA buttons that increase click-through rates.
Interstitials - an advertising format that covers the entire user's screen on a web browser web page. The ads fully engage users in the advertising message.
What are the advantages for advertisers participating in Adsterra's Sports Marathon? How long have you been offering this tool?
The main advantage this promotion offers is cashback of up to $500 on campaigns over $500, targeted at the US, Brazil, Mexico, UK, India, or South Africa. New advertisers receive 5% cashback, while existing Adsterra partners who increase their campaign investments in the aforementioned regions can receive up to 10% cashback on the difference in investment. There are some rules to follow, so it's important to check the regulation link to not miss the chance.
This promotion runs until March 10, 2024. It's still ongoing, and anyone who wants to participate still has time, but they have to hurry and sign up now.
Sporting events, especially major events like the finals of some football championships we recently had in Brazil, are always moments of high traffic peaks, which helps boost traffic to your advertised offer and generate more conversions.
The promotion ends on March 10, but Adsterra runs promotions for advertisers and publishers throughout the year. To not miss any updates and promotions from Adsterra, follow us on social media, especially on Instagram @Adsterra_br and on our WhatsApp channel.
Could you list the main tools that Adsterra offers to increase engagement?
1 - Smart CPM: automatically adjusts bids for each ad placement, depending on the competition. You spend less when there's no need to bid higher, and never exceed the set payment limit.
2 - CPA Goal: rule-based tool that optimizes CPM and CPC campaigns to provide high-value traffic that meets your conversion criteria or eCPA.
3 - Custom Bid: allows you to save money: you increase bids for the best traffic sources and decrease bids for those with lower performance in a campaign.
4 - Traffic Estimator: estimates traffic volumes and competitor bids.
5 - Traffic Chart: shows the amount of traffic you'll get with that country and targeting (ad format, traffic type, device type, OS).
6 - Pricing Tokens: allow granular monitoring of your ad spending.
7 - Easy-to-use Social Bar creative builder: in the personal account (over 20 ready-to-use templates that can make any offer stand out).
8 - A/B testing for up to 15 Social Bar creatives simultaneously.
How does Adsterra achieve such high conversion rates for traditionally popular verticals in Brazil, such as iGaming, e-commerce, software, apps, eSports, finance, and others?
I would say this is the result of qualified traffic from our direct publishers, which provides access to a multitude of premium and direct traffic sources covering various niches like entertainment, online movies, downloads, streaming, and more, perfectly aligned with iGaming and eSports offers. Together with engaging ad formats that overcome ad fatigue.
This, coupled with a friendly policy that welcomes ads and campaigns that may face obstacles on some conventional ad networks, along with the various tools that help in campaign targeting and optimization, is what makes Adsterra advertisers have high conversion rates.
Within these concepts, how to create creative campaigns to increase user engagement in the vast iGaming market?
The iGaming market in Brazil is growing rapidly, and in this context, advertisers face the challenge of captivating the imagination of users and encouraging them to actively engage with their proposals.
In an environment where audience attention is constantly contested, the quality of creative materials plays a crucial role in the success of marketing campaigns.
Enriching the offer is an effective tactic to capture the interest of Brazilian players. Including discounts, exclusive bonuses, free versions, and promotional codes in your ads are elements that can boost conversions.
In an increasingly sophisticated iGaming market, it is essential that your ads incorporate elements that evoke emotions and interest players, rather than just listing benefits.
Integrating emotional aspects, such as passion for the game or the favorite team, the desire to win, and the adrenaline of competition, can give ads greater captivation and persuasive power. Additionally, leveraging the FOMO (Fear of Missing Out) effect can stimulate participation in exclusive and time-limited promotions.
Finding an advertising network that offers ad formats that favor this practice, such as Adsterra's ad formats, is crucial for success in this market.
Understanding the end user's taste in iGaming is essential for success. Do you conduct studies to know what to offer them?
Yes, at Adsterra, we recognize the importance of understanding the end user's taste in iGaming for our advertisers to achieve success. To this end, we are constantly conducting market studies, trend analysis, and customer feedback.
Moreover, we are always committed to improving our tools and processes to ensure that our partners have access to the best campaign strategies in iGaming. We also invest in having industry experts participate in lectures and panel discussions at major industry conferences around the world. This active participation keeps us up to date with the latest trends and allows us to share valuable insights with our clients, ensuring they are always ahead in the iGaming market.
Source: Exclusive GMB
