All proceeds from the virtual auction on the MatchWornShirt platform, a global leader in the sale and distribution of sports memorabilia, will be donated to the NGO Observatory of Racial Discrimination in Football. A total of 27 jerseys will be auctioned, worn by players such as Matheus Pereira, Dinenno, Lucas Romero, and the scorer of Cruzeiro's goal in the match, Rafael Elias.
The auction of the jerseys used in Cruzeiro's 2-0 victory, which qualified the team for the final stage of the Mineiro Championship, not only provides fans with the opportunity to acquire unique items but also highlights the social responsibility of companies in a single objective: deepening the discussion about racism in football.
Betfair, the main sponsor of Cruzeiro since 2023, announced last week that it will provide space on the jerseys of the club's youth teams for the NGO Observatory of Racial Discrimination in Football. This aims to discuss not only racism as one of the most important issues in the social role of sports but also the importance of betting responsibly and not promoting betting houses to minors under 18.
The Observatory of Racial Discrimination in Football is a project founded in 2014 that monitors and reports cases of racism in Brazilian football with the aim of exposing and combating racial violence and discrimination. Through the development of informative and educational actions, the Observatory has become an important tool for public debate and knowledge building within Brazilian football.
MatchWornShirt (MWS) is the global leader specializing in auctions of used and autographed football shirts with the goal of raising funds for charities through the sale and distribution of memorabilia.
The auction is open to Cruzeiro fans and fans of the world's most popular sport through the link provided. Interested parties can place their bids and track in real-time the amounts already raised during the five days of fundraising.
For more information, visit: https://www.matchwornshirt.com/event/02-03-2024-cruzeiro-uberlandia
Source: GMB
