Expansion in Brazil and strategic acquisitions
Brazil is a strategic focus market for Better Collective, with existing connections through media partnerships. Recent acquisitions of strong and well-established brands have further solidified the company's position in the country.
Better Collective's commitment to the Brazilian market is emphasized by its membership in the Brazilian Institute of Responsible Gaming, highlighting its dedication to supporting sustainable and responsible development.
Optimism for growth in Brazil
Hovmand-Stilling expresses optimism about Brazil becoming Better Collective's next major growth market. With over 20 offices worldwide, the company has established a local organization in South America and currently has offices in Rio de Janeiro and São Paulo.
The acquisition of Playmaker Capital has significantly strengthened Better Collective's position in South America, and the company is excited about the market's growth potential in the sports media segment.
Navigating cultural challenges
Establishing a localized betting/iGaming media property in Brazil comes with cultural challenges due to the country's vast dimensions, diverse cultures, and varying economic levels. Understanding each local market's peculiarities is crucial, and Better Collective focuses on leveraging local talents to execute strategies and create content tailored to Brazilian sports audiences.
The impact of Playmaker Capital acquisition
The acquisition of Playmaker Capital positions Better Collective as the leading digital sports media group in South America, boasting a massive monthly audience globally. With a focus on owning and operating leading national sports media, Better Collective aims to provide strong value to advertising partners.
Keys to developing a comprehensive media portfolio
Better Collective holds a broad portfolio of digital sports media brands covering various sports. In Brazil, the focus is on local football teams and competitions. The company publishes content in various formats, including sports news, videos, podcasts, data insights, and betting information. Developing high-quality content and formats, especially for social media, is a key discipline for catering to Brazilian audiences.
Market regulation and competition
The advanced stage of online sports betting regulation in Brazil is seen as a significant milestone for sustainable market growth and player protection. The high number of sportsbooks showcasing interest is viewed positively, indicating the vast potential for growth in the iGaming segment. In a regulated market, healthy competition benefits players and brings more business opportunities.
Commercial perspective: CPA or Revshare
Better Collective operates a diversified business model, including strategic partnerships, subscriptions, advertising, sponsorship deals, and affiliation. The company is investing in transitioning contracts from CPA to revenue share for closer partnerships and long-term value.
Future outlook and commitment to responsible gaming
Better Collective is dedicated to fostering the sustainable development of the iGaming market in Brazil. The company looks forward to the future of the Brazilian market and the opportunities it presents. As a proud member of the Brazilian Institute of Responsible Gaming, Better Collective remains committed to responsible gaming practices in the country.
Source: GMB
