GMB - Why is Ninja Crash such a popular game in LatAm?
Vigen Safaryan - Latin America is a huge market, very diverse with a passionate cultural heritage. With a love for food, football, games, and eSports, the continent presents lots of opportunity for iGaming suppliers such as Galaxsys. One of the main reasons for the runaway success of Ninja Crash, which is part of our portfolio of 30+ games, is it is a well-designed and conceptualised game.
Players demand simpler game experiences, because they may not have the desire or free time to learn complex games, rules, wilds, levels, or hidden features. They want a cool, engaging game which is familiar, relevant, authentic, and feels winnable.
Ninja Crash offers that, it’s fun, it’s exciting, its cool, and as the theme story revolves around cake, and slicing the cake - thus it’s very tactile especially on different presentation modes on mobile devices.
You recently introduced new features for the game, why was that and what are they?
We've implemented significant updates to Ninja Crash, introducing features that not only enhance the overall game experience but also make it more intuitive and engaging. Starting with the user interface, we've revamped it by incorporating round action buttons. This not only provides more intuitive navigation but also ensures enhanced odds visibility, creating a seamless and user-friendly experience. We've increased the maximum coefficient to an impressive x5000.
Adding to the excitement, the Freeze Bonus Feature adds a unique element to the game by guaranteeing a win for players. This feature fixes their current winnings, providing an extra layer of assurance and excitement.
We've introduced Landscape Mode, optimizing the game environment specifically for players on their mobile devices. Additionally, the inclusion of Live Chat brings real-time messaging, threaded conversations, and personalized stickers, placing players at the center of dynamic discussions.
For those seeking a continuous and hassle-free gaming experience, we've implemented the new Auto Play Mode. This feature automatically initiates the next round after each cashout or loss, ensuring a seamless flow of excitement and convenience for players.
Lastly, Combo Bonus Feature has been introduced, allowing players to earn bonuses by slicing rapidly appearing sweets. The bonus odds are additive and are combined with the main game's odds at the end, ensuring players benefit from the bonus session even if they lose in the main game.
How important is social media in today's games promotion?
Social media is innate, and part of everyone’s daily lives and indeed digital activities. Therefore, like any business, you need to understand how social media platforms can increase the awareness and reach of your game, or product or service, in a socially responsible manner.
Galaxsys, doesn’t actively seek out social media influencers, per say, but as we build great games, that players wish to talk about and share their experiences, social media has played a part in getting the game more visible on these platforms.
Furthermore, social media is borderless in this sense of traditional marketing, like broadcast media, or outdoor media which can be limited to borders. So the popularity can spread quickly across social media into such as markets in Latin America.
What's next for Ninja Crash and any games that you are planning to launch in Latin America?
At Galaxsys, we always aim at creating exceptional gaming experiences. We are dedicated to developing high-quality, meticulously designed titles that undergo testing processes to ensure they meet our standards.
We take a market-oriented approach, understanding that success comes from catering to specific audiences. Our games are tailored to local preferences, and we're particularly excited about expanding in the vibrant gaming region of Brazil and Latin America.
Looking ahead to 2024, we will be further expanding by developing slot games, which is a new arena for us. Our focus will be on targeting markets in Latin America and Europe, bringing our distinctive gaming experiences to players in these dynamic regions.
We also have upcoming releases that include titles like Tower Rush, Cosmo Saga, Lotto Boom, and Hot Gear. I am confident that each of these games will be warmly welcomed by our partners and their players.
What are the next shows in Latin American that you are attending?
We are excited to be at SBC Summit Rio, the “Brazilian Senior Executive Betting and Gaming Event in LatAm!”. Our team will share our latest games, including the updated Ninja Crash, and answer any questions.
Source: Exclusive GMB
