"It was a very special moment for us, where we could closely observe the entire process and construction of this campaign with so many people involved to make it happen. The quality with which each scene and every second of video was done was meticulously thought out. All to be able to convey what we actually experience day by day. Actions like these are very important for women's football and for us women. Being able to feel the appreciation of our work and the recognition of our struggle happening gives us a voice and manages to convey this message with immense quality," said Pati Maldaner, defender for Palmeiras.
With the debut in the Women's Brasileirão approaching, scheduled for March 15th against Flamengo, the ‘Verdão’ team boasts the largest master sponsorship in the category in South America, in this partnership with the country's leading sports betting platform.
"It is essential to support women's sports with actions, with practice, and not only theory, or remembrance on the commemorative day. We are very happy not only to be a brand stamped on Palmeiras' shirt, but also to be great partners of the verdão women's football," highlights Darwin Henrique da Silva Filho, CEO of the Sports Betting Group.
"I found it incredible the way they handled everything, so that it would happen in the best possible way. The way they treated us was remarkable, and, especially, the affection and care they had for us. Giving space for us, women, and for the sport is very significant. This visibility is crucial, showing how much we are growing. From the team they brought, it seemed like a movie production. I felt like an actress at times, I just have to thank them for their care," commented Fe Palermo, right-back for Palmeiras.
Palmeiras announced Esportes da Sorte as its master sponsor of women's football on January 17th this year. The agreement also includes activations in matches of the men's team, such as LED boards and backdrops in all home games.
Honoring the slogan "it's much more than bet," Esportes da Sorte is increasingly present in various segments. In football, it sponsors major Brazilian clubs such as Palmeiras, Grêmio, Athletico, Bahia, among others. Still in the sports world, it partners with X1 Brazil Combat, Brazil's largest one-on-one event.
In the entertainment industry, the company has connections with top influencers such as Carlinhos Maia, Deolane Bezerra, Virgínia Fonseca, Michel Teló, among others. In the field of shows and events, the brand also has a strong presence in major projects.
In Carnival 2024, Esportes da Sorte renewed its sponsorship with Galo da Madrugada and also with the Carnival of Recife and was present at these two major events for the second consecutive year. Still during the carnival period, the company was present in the main squares of Brazil.
In Rio de Janeiro, highlights include sponsorship of the Cordão da Bola Preta Block and the Salgueiro and Grande Rio Samba Schools. In Salvador, Ivete Sangalo and Cláudia Leitte's blocks also had the brand's presence.
Still in the entertainment industry, the company was present last year and participates in another edition of BBB, in addition to having a strong partnership with CazéTV.
Source: GMB
