At Esportes da Sorte, a company that sponsors major Brazilian clubs, such as Bahia, Athletico-PR and Grêmio, almost 50% of the staff is occupied by women, with emphasis on the group's vice-president, Marcela Campos (photo), and CMO Sofia Aldin.
"It's a pride to work in a company that, since the beginning of our activities, has given space and privileged the work of women. We are a group of different genders, and they are all here out of pure competence and training in what they do, always enhancing the growth of the Esportes da Sorte collectively and aiming to bring our audience the best in the segment. Every step taken in this direction is a satisfaction", says Marcela.
This year, the platform made a large investment by sponsoring the Palmeiras women's team, in what is considered one of the largest, if not the largest, financial partnership with a club in South America. This Friday (8), club and Esportes da Sorte released, on their social networks, a super special video with the participation of the cast of palestrinas. In honor of International Women's Day, the video recorded at the Training Center in the City of Vinhedo (SP), had the motto that “supporting women is more than saying nice words on a commemorative day, it is action!”.
Master sponsor of the Ferroviária women's team and the Brazilian Basketball Confederation (CBB), galera.bet also reaffirms its commitment to women's football. On social media, galera.bet paid tribute to the Araraquara team, one of the most traditional in Brazilian football.
With a consolidated diversity project within the company, the company also has two women in highly relevant positions, namely Paula Braytne (photo), in Compliance, and Ana Bárbara Teixeira, in Regulatory.
"Despite the sector still being predominantly male, we have increasingly created opportunities for women to occupy positions and develop in the betting industry. I understand that plurality is essential for the sector to mature and mutual support between women must be put in place to achieve diversity. My role as a woman and leader in the sector is to ensure that we are taking this cause seriously within and outside the organization, whether with our employees, business partners or society in general", reinforces Braytne.
Co-sponsor of the Brazilian Volleyball Confederation, with the brand's presence on the uniforms of the Brazilian teams and naming rights for the Superliga 23/24, the Brazilian Beach Volleyball Circuit 2024, Copa Brasil de Vôlei and the Supercopa 2023, Bet7k also has women in leadership positions, such as CEO Talita Lacerda (photo) and CMO Andrea Vianna.
"Women's qualifications in different segments of sport have increased considerably, and here at Bet7k we have a constant reminder of the importance of promoting gender equality and empowering all women to achieve their dreams and potential. May we recognize and value their achievements, struggles and contributions to society", says Lacerda.
At Casa de Apostas, which recently closed naming rights with Arena Fonte Nova, the marketing and financial departments are all headed by women, with emphasis on the head of marketing Jéssica Souza, the financial manager Letícia Reis (photo), and the CRM Coordinator Tiara Favero.
"I believe that gender diversity and the presence of women in a traditionally male space is an advancement, and we can say that we are in these areas due to the competence of our training, as the growth of executive positions has increased, but so has the professional power of us women, and this deserves to always be revered", points out Letícia Reis.
Reals, which has been operating in the betting sector since 2022 and is currently a master sponsor of Coritiba and Amazonas, has also been carrying out work to value women within the company. Currently, more than 60% of its workforce is made up of women.
Source: GMB
