One of those responsible for this moment is Genilson da Rocha Santos, a former player at the club and president since 2012. In addition to restructuring the departments and improving the structure, Novorizontino took another step of expansion on the national scene, in December last year , when approving the transformation of the association into SAF.
In conjunction with the club's success in the state competition, sponsors have also taken advantage and capitalized on this rise of the country team. One of these examples is Bet7k, a sponsor that signed a contract for the 2024 season and appears on the front of the shirt, below the master.
Since the start of the competition, exactly two months ago, the bookmaker has seen its number of hits on the platform be 7x greater compared to the same period in 2023, with a 60% increase in the number of bets on various competitions, and a 75% increase in betting on games in the Campeonato Paulista.
Furthermore, in the last 60 days, the period in which Paulistão began, the platform gained 260 thousand new followers on Instagram, 150 thousand in the last 30 days alone, in numbers considered significant - it jumped from 500 thousand in mid-January to the current 760 thousand.
For Talita Lacerda, CEO of Bet7k, the partnership with Novorizontino is already bearing fruit and will be even more significant from the start of Series B of the Brazilian Championship.
"We are a company that has always invested in the interior of São Paulo, and Novorizontino was a convinced option due to all the professionalism and transparency we had since the beginning of the conversations. Today, we are sure of this choice, both due to the team's excellent campaign and the growth that the brands involved are experiencing in this period, which should continue with the Series B dispute," she explains.
For Renê Salviano, CEO of Heatmap and specialist in sports marketing, communicating through sport is always a positive investment, but it needs to be surgical to make the most of the best moments.
"Football is made up of moments of victories and defeats, and marketing professionals always have a great challenge to make the most of each moment, generating connection with fans to give more and more return to sponsors who believe in the institution. Audience is revenue in some way, and in good times, it facilitates any type of interaction, and this should be put to good use," he points out.
Source: GMB
