Betnacional has just launched its advertising campaign featuring the main character, the ambassador of the betting house, Vini Jr., a star of the Brazilian National Team and Real Madrid in Spain.
In it, the left-winger dribbles, reflects on moments, and even sings the campaign jingle, in an emotional way highlighting his intimacy with the ball.
"Go fight, go dream, go smile, go live" is the theme of the piece, reminding that nobody does anything for nobody. Betnacional emphasizes in the institutional campaign that "planting love because what you plant, you will reap."
The "Winner overcomes pain" from the jingle reminds that "those who come from the 'favela' know that the journey is tough."
For Newton de Oliveira Neto, president of Lean Agency, the choice of Thiaguinho's music as the soundtrack could not be more appropriate, as it reinforces the feeling of Brazilianness that Betnacional wants for the brand.
“Betnacional has always recognized the unshakable strength of Brazilians, those who never give up, and Vinicius Jr. is the reflection of what we believe as a brand, to be the true Brazilian spirit. The campaign is a celebration of the essence of the Brazilian people and a tribute to the determination, perseverance and overcoming of this Brazilian athlete, a winner in all aspects of his life, who inspires a new generation of talents to pursue their dreams and believe in their potential,” he says.
"Nothing for you, only you" summarizes Betnacional's institutional campaign, embracing subliminally a whole struggle against racism, which has been very strong with the star of the Brazilian National Team and Real Madrid, and brand ambassador of Betnacional.
Source: GMB
