LUN 16 DE SEPTIEMBRE DE 2024 - 16:42hs.
The action inside the house marks new stage for the sector

Esportes da Sorte held first party sponsored by a betting firm in BBB history

Esportes da Sorte, official sponsor of Big Brother Brazil 24 (BBB) for the second year in a row, held the first party promoted by a betting firm in the program's history. “É o Tchan” in its original formation was the attraction of the celebration whose theme was major sporting events. The action inside the house can be considered a new stage for the sector, which is managing to gain more advertising space with the regulations.

“It is a huge achievement after hard work and deserves to be highly valued. It is a new moment of regulation in our sector and it takes our company's name to another level, among the largest advertisers in the country. There are two seasons of a great partnership with one of the biggest entertainment programs in Brazil,” said the CEO of Grupo Esportes da Sorte, Darwin Henrique da Silva Filho, highlighting the importance of this moment.

“We were very happy to hold this party and show in practice one of the reasons that makes us much more than bet," added the executive.
 


With the theme of major sporting events, the party featured a show by the original lineup of ‘É o Tchan’, including singer Beto Jamaica, brand ambassador and one of the stars of the last two advertising campaigns.

Compadre Washington, Jacaré, Sheila Mello and Scheila Carvalho completed the quintet that recalled the great successes of their 30-year career in the most watched venue in Brazil.

The outdoor area of the house was completely personalized with scenes that made reference to some sports present on the Esportes da Sorte platform, such as football, tennis and basketball.

Source: GMB