Created by the agency Ogilvy Brasil, the institutional film presents Betfair as a club for those who want to play alongside the biggest in football. With more than 18 million bettors around the world, the company calls on Brazilian fans to be part of this squad.
In the video, Ronaldo and Rivaldo appear alongside fans in common situations experienced by a professional player, such as a press conference and on the bus, all wearing the Betfair shirt alongside the fans.
The campaign also features films that focus on the benefits of the Betfair loyalty program, highlighting the advantages for bettors in maintaining repeat bets on the platform in exchange for new experiences.
The first part of the campaign premieres today (10), in a 30-second version, and continues with cuts and digital versions on social media. The other films and actions will be presented throughout the year, following the 2024 sports championship calendar.
"We are excited to launch our new campaign in Brazil once again with the legendary Rivaldo and Ronaldo, who represent us with their legacy and vision. Betfair is committed to bringing the best betting experience to fans in Brazil, uniting the passion of Brazilians for football, with a brand with a global reputation that thinks of its consumers as part of the team itself,” says Shane O'Driscoll, marketing director at Betfair.
“We are committed to offering an exciting and highly reliable experience to our loyal customers, with a unique loyalty program in the market, while celebrating the passion for sport,” he says.
"The sports betting market has grown a lot in recent years. In this scenario, Betfair stands out for its credibility, with more than 18 million bettors worldwide and with Ronaldo and Rivaldo as ambassadors. Betfair is truly a team of football lovers," comments Samir Mesquita, executive creative director at Ogilvy Brasil.
One of the largest online sports betting providers in the world, Betfair is an official sponsor of the Cruzeiro team. The company, founded in London in 2000, pioneered peer-to-peer betting (Betfair Exchange) and manages a full suite of sports betting, entertainment events and online gaming products for more than four million of customers over 18 years old worldwide.
Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allow you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta and Great Britain. Play responsibly.
Source: GMB
