Insights From Brazil's sports betting market
As Brazil's sports betting landscape continues to evolve, SportsDataIO stands at the forefront, prepared with various offerings to meet this emerging market's dynamic needs. With recent developments in legislation, including the approval of Bill 3,626/2023 regulating gambling, SportsDataIO expects a rapid increase in operators and digital platforms eager to make their mark.
Tracking Brazil's regulatory journey
At SportsDataIO, we recognize the significance of staying abreast of regulatory changes not only in Brazil but also in the global sports betting market and ecosystem. The recent approval of Bill 3,626/2023 by Brazil's Chamber of Deputies marks a pivotal moment in the country's gambling history. With iGaming included in the legislation, the market is poised for exponential growth, presenting both challenges and opportunities for interested parties.
Currently seen as a sleeping giant in the iGaming market, it is estimated that over 50 percent of the Brazilian adult population of 160 million, engage in digital sports betting and fantasy sports. Just a couple of years ago, in 2022, Brazil ranked 10th globally with $1.5 billion in gross gaming revenues, after not appearing in the top 15 a year prior, according to Entain Plc, one of the UK's largest online sports betting firms. Researchers estimate that with the passing of recent legislation, the real-money gaming market in Brazil will total to approximately $10 billion dollars.
The response has been overwhelming. Many of sports betting biggest brands have already taken note, companies like DraftKings, Hard Rock, and BetMGM are just a few of the over 130 companies to pre-register for licenses to operate in the Brazilian market. This surge in interest reflects the eagerness of both domestic and international gaming operators to establish a foothold in one of the largest untapped markets for online gambling.
The competitive landscape is poised to intensify as companies vie for licenses, with each seeking to leverage their expertise, technology, and marketing strategies to capture a share of the anticipated multi-billion-dollar market.
The influx of new players into the Brazilian iGaming ecosystem is expected to foster innovation, drive competition, and ultimately benefit consumers by offering a diverse range of gaming options and experiences. However, it also poses challenges for regulators in ensuring compliance, enforcing responsible gambling measures, and safeguarding the integrity of the industry amidst rapid expansion.
Our role as a leading sports data vendor:
As the regulatory landscape in Brazil evolves, SportsDataIO remains dedicated to offering cutting-edge solutions tailored to the needs of sports betting operators and platforms. Leveraging our extensive experience and expertise, we provide real-time data, aggregated odds services, settlement verification, and unique projections with our patented BAKER Prediction Engine.
Real-time data: SportsDataIO provides real-time updates for all the action on the field, plus all the extra pre-game, post-game, and league data that is available to capture every moment of every game. Refer to our coverage overview broken down by league to see all the available feeds SportsDataIO offers to its partners.
Aggregated odds service: Our Aggregated Odds Service ingests all available markets, including in-play, props, and futures, across legal onshore US sportsbooks and normalizes them into a single structure that tracks opening and closing lines plus all price changes in between. SportsDataIO is continually adding more sportsbooks and will add offshore sportsbooks in the near future. To see a complete list of markets and leagues covered by sportsbooks, please refer to the Aggregated Odds Service deck linked above.
Settlement verification feed: Designed specifically for trading teams and sports betting operators to bolt onto official data sources via mapped game, team, and player IDs. Our SVF provides an alert to pause payouts if there is a discrepancy in data that allows the operator to investigate the outcome further and protect themselves from incorrect payouts. For more information about our Settlement Verification Feed, read our customer spotlight with sports betting conglomerate Entain and how they leverage our SVF.
BAKER prediction engine: SportsDataIO’s BAKER Prediction Engine enables our partners to query any question or potential outcome of any sporting event backed by over 10,000 correlated simulations. Providing Trends, Best Bets, and Projections, BAKER Prediction Engine is the most powerful predictive model available.
Why choose SportsDataIO?
Unmatched expertise: With a deep understanding of both the Brazilian sports betting market and the broader global landscape, we provide solutions that empower our partners around the globe.
Comprehensive coverage: From traditional Brazilian sports like football to popular US sports such as basketball and American football, our data coverage spans across global sports and leagues ensuring that our partners have the depth of data that they need.
Advanced technology: SportsDataIO prides itself on the structure and documentation of our products. Our state-of-the-art data infrastructure, coupled with the BAKER Prediction Engine, enables us to deliver easily consumable, accurate, and reliable data, giving our partners a competitive edge.
Customer-centric approach: At SportsDataIO, we prioritize the needs of our partners, offering white-glove support throughout the integration process and beyond with customizable solutions that match the needs of our global partners.
Preparing for the future:
As Brazil's sports betting market is bound to see massive growth, SportsDataIO is excited for the opportunity that lies ahead for this up-and-coming market.
With our comprehensive data solutions and industry-leading expertise, SportsDataIO is primed to welcome sports betting operators looking to capitalize on this exciting news.
Whether it's leveraging US sports data in Brazil or utilizing our bolt-on Settlement Verification Feed to flag incorrect data from alternate sources, SportsDataIO is your trusted partner every step of the way.
Sam Pearson
Senior Account Executive for SportsDataIO
