In 2024, UOL will make its debut at the BiS Awards in grand style with the nomination of Guilherme Frioli, Head of advertising andbBusiness for sports betting, in the category of ‘Featured Professional’.
Over the past four years, Frioli has aimed to position UOL as the leading media outlet for the sports betting industry, both nationally and internationally.
Under his management, the company has experienced exponential growth in advertising investments in recent years, and Frioli was the first executive from a major national media group to attend ICE in London, recognizing the significance of the sports betting and iGaming sectors.
The executive has brought the company's presence to the latest editions of BiS SiGMA, developed the first upfront event focused 100% on the sports betting segment, and created products specifically tailored for the industry.
In his speeches, he always emphasizes the importance of responsible gambling in the media and content atmosphere on UOL platforms.
"Regarding the sports betting industry, we are experiencing a great moment, and I am very pleased to be nominated for this award among industry leaders," said Frioli.
"I believe the opportunity to compete for this award is due to the trust that the entire UOL board has placed in our journey over the past few years, enabling us to create solid foundations and consistent connections with our partners," he concluded.
Source: GMB
