Before the game started, Matheus Gonze visited bars from the South Zone to the North Zone of Rio, on the Boss bus - Itabus' activation laboratory -, interacting and interviewing fans of both teams to find out about their expectations and what they expected from the grand final.
The interviewees were invited to join the collective to participate in a goal kicking experience and watch the game in the Betnacional box at Maracanã. The bus, which was covered to the roof and completely customized internally with the Betnacional brand, provided complete immersion on the football field.
The action, created by Lean Agency, provided a totally immersive experience between the consumer and Betnacional.
“As we are Brazil's bet, we want to be connected to all Brazilian fans and we believe that this interaction between technology and creative strategies can generate significant engagement and strengthen our brand in the market”, says Lucas Gasull, partner at Lean Agency, an agency of NSX Group advertising.
A member of the NSX Group, BetTech, which revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many success stories, Betnacional follows the concept of “bet from Brazil” with fastest service in the country when making withdrawals and deposits through PIX.
The sports betting site currently sponsors the Náutico, Remo and Paysandu teams and the eSports organization FURIA. Its ambassadors are players and former players Vini Jr., Hernanes, Jaqueline Carvalho, Murilo Endres, André Trindade, Sheilla Castro, Natalia Guitler and Gabriela Freindorfer, singers Thiaguinho, Seu Jorge and Ludmilla, as well as narrator Galvão Bueno.
In the stadiums, Betnacional has its brand displayed on advertising boards for games from different state championships and is a sponsor of Futebol 2024 on Rede Globo, in addition to holding the naming rights for the Rio State, Pernambucano State and Copa do Nordeste 24.
Source: GMB
