The “Super Blitz” activation is a creation of the ALOB Sports agency for the company and was the first movement of the partnership between Superbet and Fluminense, already with a victory. Last Monday (8), the three-season contract was announced by both parties, which includes brand exposure in the most noble space on Tricolor's men's and women's football uniforms.
On the pitch, Fluminense beat Colo-Colo, from Chile, by a score of 2-1, in a match valid for the second round of the Conmebol Libertadores group stage. The club from Rio de Janeiro defends the competition title this season.
During the activation, two Superbet vans toured traditional tricolor meeting points around the city, in the afternoon and early evening of Tuesday (9), offering a lot of interaction and fun to select passionate fans and take them to the stadium.
Led by journalist and digital content creator Eliza Ranieri, the action included a quiz. The best responses at each stop along the route were the guests of honor, taken to Maracanã to watch the match.
Superbet is a technology and entertainment company founded in 2008, in Romania, and is present in 12 countries, either as an operation or technological hub, including markets such as Brazil, Belgium, Poland and Serbia.
In 2019, the North American fund Blackstone, the largest alternative asset manager in the world, made a strategic investment in the company, expanding the brand's operations globally.
In Brazil, it is also the master sponsor of São Paulo Futebol Clube and was present at the main state championships this year.
A leader in compliance and best practices, Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the interest in integrity of the largest companies and licensed online betting operators in the world.
The brand is the only one to have won the Best Sports Betting Operator award four times offered by the Central and Eastern European Gaming Conference (CEEGC).
The “Super Blitz” activation is a creation of the ALOB Sports agency, a company founded by Bernardo Pontes in partnership with Claudio Andrade, both with years of experience in the market and national references in sports marketing.
With offices in Rio de Janeiro (headquarters) and São Paulo, in just over a year and a half of operation, considering the initial launch with the BP Sports nomenclature until the change to the current name, an anagram of Bola, the agency signed several cases successful with clients such as Diego Ribas, Betano, Zé Delivery, Continental, Assaí Atacadista, Umbro, Brownie do Luiz and Hebron.
Furthermore, it has a team of talents that includes some of the main names in Brazilian sport and influencers, such as Thaisa Daher, Marcus D’Almeida, Guilherme Costa, Hugo Calderano, Daniel Nascimento, Negrete, among others.
Source: GMB
