LUN 25 DE NOVIEMBRE DE 2024 - 13:25hs.
Attracting an engaged audience

1win Partners shows how to guarantee year-round traffic with football championships

In Brazil, one of the most important football championships in the world begins in the next few days. With the start of Brasileirão 2024, 1win Partners publishes a new exclusive article on GMB where it analyzes the main tournaments and highlights strategies on how to increase fan engagement to guarantee excellent results in qualified traffic.

Sports betting has become increasingly popular worldwide. With the growing demand for online entertainment, it's essential for traffic managers to find ways to ensure steady and continuous traffic. An effective approach to achieving this goal is through sports championships.

Last week, we showed you how to generate traffic with volleyball (read here). This week, we'll talk about the national passion, football. The popularity and excitement associated with football games are factors that attract a large audience. There are a series of championships that can boost iGaming and attract an engaged audience.

Knowing this, 1win Partners has launched a new way to watch football games with 1win Partners, which takes our partners to watch the major games from a VIP box. Follow us on Instagram and subscribe to Telegram to stay updated on all the action and not miss anything.

Passion for football

We have an undeniable passion for football. The sport is deeply rooted in Brazilian culture, permeating the lives of millions of people across the country. From children to the elderly, it's a shared passion across all layers of society.

The history of football in Brazil began in the early 20th century when the first clubs were created. Over the years, the sport has become a significant part of the national identity and one of the main unifying elements among Brazilians.

The Brazilian national football team is the most successful in the world, winning the World Cup five times, and we are dreaming of the long-awaited hexa (2026 is coming). The World Cup holds a special place in our hearts; on match days, the country stops to watch and support the team.

In addition to the national team, Brazilian clubs also have a huge fan base. The rivalries between local teams play a crucial role in the Brazilian football landscape and generate fervent disputes in the stands. The stadiums are filled with passionate fans who sing and shout to support their team during games, making it an unforgettable experience.

It's important to mention that football also has a significant social and economic impact in Brazil. Countless children and young people dream of finding an opportunity to improve their lives through sports, and many talents emerge from favelas and less privileged communities, such as Vini Jr., Thiago Silva, Romário, the unforgettable Garrincha, and many others.
 


1. Brasileirão (Série A): Undoubtedly the country's most popular championship, the Série A of the Brazilian Championship attracts a huge number of fans. The country's top teams compete throughout the year, providing a constant flow of exciting matches.

2. Copa do Brasil: This competition involves clubs from all divisions of Brazilian football, meaning there's a wide variety of interesting games for fans to follow. The Copa do Brasil is known for its surprises and intense rivalries, making it a great draw for sports bettors.

3. Campeonato Paulista: It is one of Brazil's most traditional regional tournaments. Played by teams from the state of São Paulo, it consists of four divisions. São Paulo's biggest clubs, such as Corinthians, Palmeiras, Santos and São Paulo, compete in this tournament, which has a knockout format similar to the Copa do Brasil but also features a group stage.

4. Campeonato Carioca: The Campeonato Carioca is the regional tournament of the state of Rio de Janeiro. With the participation of teams like Flamengo, Vasco da Gama, Fluminense, and Botafogo, the championship is known for its great rivalries and historic clashes between these clubs. The competition format varies over the years, involving group stages and knockout rounds.

5. Copa Libertadores: The Libertadores brings together teams from different South American countries, such as Brazil, Argentina, Uruguay, Chile, Colombia, among others. Clubs compete in a knockout format over several months, aiming to reach the grand final and be crowned champions.

The Libertadores also offers four spots for the FIFA Club World Cup, where the South American continental champion faces the best clubs from other regions of the world, such as Europe, Africa, and Asia. It's a competition that sparks huge emotions and pride among South American football fans. It's a tournament full of tradition, history, and rivalries, representing one of the most important moments in the South American football calendar.
 


Strategies for ensuring year-round traffic

To ensure year-round traffic with football championships, it's necessary to have an efficient strategy. Here are some tips that can help:

1. Early planning: Research the dates of football championships in advance and create a clear schedule for the whole year. Identify the most popular and relevant sports events for your target audience and make sure they are included in your planning.

2. Effective promotion: Use different communication channels, such as social media, blogs, and newsletters, to promote the championships. Create engaging and informative content that sparks people's interest, highlighting the prizes, exciting matches, and betting opportunities.

3. Special offers: Create special offers and promotions related to sports championships to attract more players. This could include bonuses or free bets on certain games, exclusive giveaways, or even the creation of parallel events, such as prediction contests.

4. Strategic partnerships: Establish partnerships with sports influencers, teams, or sponsors to increase your visibility.

5. Personalization of user experience: Offer a personalized user experience during the championships. This could include features such as real-time scores, detailed match statistics, and a notification system to keep players informed about ongoing events.

6. Live events: Host live events with your followers, betting on the favorite team, discussing the statistics of wins, draws, and losses against rival teams over the years, and comment on the score result at the end of the game.

Conclusion

With a well-planned strategy, effective promotion, and focus on the experience, you can ensure year-round traffic using championships in iGaming. Take advantage of the excitement of sports events to attract more players and strengthen your presence in the market.

And, of course, always count on 1win Partners to assist you with your traffic. Our affiliate managers are always ready to help. Don't forget to follow us on social media and stay updated on everything happening in the world of sports in Brazil.

Source: 1win Partners