GMB - How important was it for Blaze to participate in SBC Rio? What assessment do they make of the fair?
Miguel Duarte - SBC Rio is an important event for the sector, and the Rio de Janeiro agenda focused on exploring opportunities in the betting universe in various Latin American countries. With a large and qualified audience, presence at SBC Rio offered various opportunities for connection and exchange among several sector players.
What novelties will the company bring to BiS SiGMA in São Paulo, and what results do you expect there?
Blaze will bring its full portfolio of products and services to BiS SiGMA, as well as introduce some innovations in the iGaming universe. By participating in the event, Blaze hopes to strengthen relationships with clients and potential partners, receive market feedback, and establish strategic connections.
In the new renewal agreement with Santos, what key factors led the club to choose Blaze?
The history between Blaze and Santos FC has been built over the years, and it's only natural to extend it for another period. We are very happy to contribute to this moment of reconstruction for the team, which is one of the major protagonists of Brazilian football.
How important is the figure of your ambassador Neymar for brand loyalty, considering his charisma and worldwide popularity?
Neymar Jr is one of the most recognized and talented football players in the world, a figure who contributes greatly to increasing Blaze's recognition and visibility worldwide.
What innovations in terms of business and sponsorship in the sports betting sector can be expected in the short term?
At Blaze, innovation is at the forefront of our priorities as we continuously seek to enhance the user experience. With over 2,000 games available, including many exclusive titles developed in-house, Blaze remains committed to offering cutting-edge content and features to our users.
While we cannot disclose specific details about future business strategies or sponsorship initiatives at this time, rest assured that we are exploring new opportunities and partnerships and will make any relevant announcements at the appropriate times.
How does Blaze view and approach the new law regulating fixed-odds sports betting in Brazil?
The sports betting market has evolved significantly in recent years in Brazil. Regulation of sports betting is a natural move for the sector, and Blaze is closely monitoring these changes and making the necessary moves to adapt to this new reality.
What criteria does Blaze use when selecting sports clubs to sponsor and ambassadors representing the brand? Can we know about future plans for sponsorships, football, basketball, Formula 1, etc.?
When selecting sports clubs and/or ambassadors, Blaze considers factors such as alignment of values, visibility, and potential engagement reach with fans and supporters, among others, aiming to establish authentic and mutually beneficial partnerships for all parties involved. These criteria are carefully aligned with the company's marketing and business goals and strategies, ensuring a solid and promising collaboration.
How does the company balance its commitment to entertainment and responsible gaming in its marketing and sponsorship strategies?
Blaze seeks to balance its commitment to entertainment and responsible gaming in its marketing and sponsorship strategies by promoting messages and practices of responsible gaming in its campaigns and sponsorship actions. This involves implementing security measures such as deposit limits and self-exclusion tools, as well as partnering with mental health organizations. At the same time, the company strives to offer a high-quality entertainment experience on its platform, ensuring that consumers enjoy a positive and safe online gaming experience.
Source: Exclusive GMB
