A few months ago, President Lula's endorsement of Law 14790 brought a collective smile to the sports betting industry, signaling the completion of the regulatory framework. This development has since attracted over 100 businesses eager to apply for a license, highlighting Brazil's long-held status as an untapped giant and its vast potential.
However, the road to a fully established and operational regulated betting market in Brazil continues to be challenging.
Industry stakeholders are raising alarms over the expected taxation and maximum winning limits imposed on bettors. Particularly for early-stage sportsbooks, the steep licensing fee (BRL 30 million for a five-year license) and the need to cultivate a technically adept and experienced customer service team may pose significant financial hurdles.
Moreover, businesses could be negatively impacted by external challenges, such as threats to the integrity of sports and political volatility among regulatory decision-makers.
Although decisive regulatory guidelines remain unpublished, sportsbooks must navigate this climate of uncertainty proactively to prepare for launch. It's essential to collaborate with professional partners who possess a thorough understanding of the market and can offer both guidance and customized services. This approach is essential for securing a competitive advantage in a fiercely contested landscape.
Choosing the right data provider is essential, as quality data serves as the cornerstone of every successful sportsbook. Obtaining it from a provider that guarantees the broadest coverage of sports, betting markets, and events, all delivered in real time with maximum accuracy is imperative for bookies.
Providers with an established physical presence in Brazil often have a deeper understanding of the specific needs and challenges faced by bookies, enabling them to offer more tailored and efficient technical and customer support.
With years of operation in Brazil and partnerships with leading sportsbooks, LSports, a world-leading provider of data solutions, has built up extensive knowledge of the Brazilian market.
Our learning and expertise have led to the creation of educational reports tailored for sportsbooks at various stages of development, both before and after regulation.
We understand that standing out in a newly regulated market comes with challenges. We tackle these by equipping Brazilian sportsbooks with cutting-edge, differentiating solutions.
Our product portfolio includes fully customizable data feeds, trading intelligence solutions, and an engagement tools suite, highlighted by a revolutionary sports betting chat similar to ChatGPT.
We maintain a boots-on-the-ground presence in Brazil, supporting sportsbooks in sales, customer service, and customer success. Our coverage is market-leading, spanning 12,000 leagues and 2,500 markets across over 100 popular and niche sports.
Specifically in Brazil, we cover 300 leagues and over 16,000 fixtures monthly. Furthermore, LSports holds the official data rights of the Brazilian Basketball Confederation (CBB) competitions.
These actions highlight our dedication to Brazil's dynamic and promising market.
Meet us
LSports will be at BiS SiGMA in São Paulo! Visit booth O-80 to learn about our offerings and experience a personalized 1:1 demo of our flagship solutions for sportsbooks.
