After the end of the exhibition as the main component on April 11th, the total satisfaction of visitors and the exhibitors' marketing and sales team was evident, who continuously attended their stands full of people interested in all the new features on display, both in equipment for land-based casinos and the offer rich in creativity and technological stimuli of online games.
Regarding the academic agenda and networking events, José Aníbal Aguirre said: "I highlight with special satisfaction the content and intellectual quality that we were able to offer in the conferences and panels on April 9th. It was extraordinary to capture the attention of those present and the interest in each of the topics announced. A great highlight was the careful Coljuegos conference, which presented in a detailed and punctual way the situation of this important sector of the economy and each of the verticals that make up it in our country, as well as the clear interest in improving processes and controlling illegality."
“The entity's president, Marco Emilio Hincapié, suggested the creation of a Latin American commission of regulators to unify regulatory criteria, an idea that received a lot of support. Hence the initiative to periodically hold a summit of Latin American associations with the aim of providing the vision of operators in each of our countries on the state of the sector in their nation."
Aguirre continues: "For me, the care taken in preparing the presentations by the speakers and debaters was remarkable, as they took their role very seriously", he said. "To take into account and value the advances, the participation of women with leading businesswomen from Peru, Mexico and Colombia in the panel of the ASFEG Women's Games Association was very important, as next year we invite to evaluate the progress of the regional gaming industry in the search for gender equality. Artificial intelligence was obviously a hot topic, and we had the opportunity to take in AI analysis from different angles."
The success of transactional networks in Colombia was also highlighted with the entry of the Gelsa and Paga Todo group, officially announcing their expansion and influence in some South American markets, in addition to their official entry into Paraguay through Aposta.la.
The artists were able to mix with the audience and share different rhythms and musical genres. The idea is to continue with this concept in the next editions of GAT Cartagena, adding new cultural expressions to this networking event.
“GAT is an event different from others, characterized by joy and a friendly atmosphere that inspires participants to always want to come back; Furthermore, the sales results are extraordinary,” said Galy Olazo, Sales Manager for Latin America at Interblock.
The exhibition at the stands
The doors of the Santa María and Nueva Granada halls were opened to the public at 2pm on Wednesday, April 10, after a brief ribbon cutting ceremony with the participation of the President of Coljuegos, the Director of the Financial Information and Analysis Unit UIAF from the Ministry of Finance, Luis Eduardo Llinás, Juan Carlos Restrepo, President of Asojuegos, Elizabeth Maya, President of Cornazar, Evert Montero, President of Fecoljuegos, and Rubén Lagarejo, President of Fedelco.
For the first time Miguel Ángel Ochoa from AIEJA México, Fernando Calderón and José Casapía from SONAJA Peru and Carlos Augusto Liseras from CONAJZAR Paraguay were present at the protocol act.
The assembly of stands and the expansion of areas by 25% compared to the previous year reveal the growing interest of the Latin American gaming industry in the fair that brings together all its actors in Cartagena de Indias.
GAT highlights the rich delegation of groups of Latin American operators coming mainly from Argentina, Peru, Mexico and the Dominican Republic, as well as the presence of international associations as protagonists of the academic agenda of the event, which this time exceeded expectations with a completely full.
In total, 2570 people entered the Cartagena Las Américas Convention Center on the first day and the registration statistics by jurisdictions indicated that executives from 37 countries participated in the fair, with Colombia, as the largest contributor in terms of presence of operators and businesspeople.
Brands such as Novomatic, IGT, Win Systems and Merkur have proven the success of their machines installed in casinos in Colombia, Peru, Mexico, Paraguay and Panama, among other jurisdictions, by receiving new customers referred by traditional buyers.
Pragmatic Play, Premium Sponsor of GAT Events, stood out with the innovative design of its stand with a double structure open on several sides and the group of sales executives led by Víctor Arias, VP of Operations at Latam. Other sponsors such as Betconstruct, Evolution, Betplay, Aristrocrat and PlaylogiQ achieved high visibility from the strategic location of their advertising in the halls with a wide variety of stand designs that, in most cases, were delivered by the organization under the practical modality of "turnkey". Altenar, GLI laboratories and WA Technology demonstrated their competence and experience at corporate conferences.
The arrival of Colombia's lotteries, pioneers in the sector in the country for over a hundred years, brought new brand activations, distributing abundant marketing material and incorporating traditional games from each region, such as tejo, with live games and public participation. The Loteria de Cundinamarca, Loteria do Valle, Loteria de Medellín, Loteria do Cauca, Loteria do Meta, Loteria de Santander and the Extraordinary Draw of Colombia joined the celebration of GAT's 25th anniversary with individual stands. On Wednesday there was also a Valorant tournament with the participation of two outstanding teams: Compubit and Bon Bon Bum against X Scrub.
The Gaming & Technology Expo continues its journey in 2024 and its next destination is Bogotá, capital of the Republic of Colombia, with a single day of exhibition and turnkey booths at the Sheraton Bogotá Hotel, on September 6th. Next, the GAT events will arrive in Santo Domingo on September 18th and 19th, at the Renaissance Hotel, and will close the year with the first edition of GAT Caribe Cancún on November 27th and 28th.
Website: www.gatexpo.net
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Source: GMB
