GMB - Why did Optimove decide to participate in BiS -SiGMA? What do you hope to find at this event?
Pini Yakuel - In the competitive world of LatAm's iGaming scene, where every operator is vying for the top spot, we're excited to mingle with both local and international players at events like SiGMA. Personally, I find these conferences invaluable for getting a real pulse on the challenges marketers are grappling with, which is why I never miss a chance to attend.
As the go-to CRM Marketing solution for iGaming, with 56% of the EGR Power 50 Ranking onboard, including 4 of the top 5 in the US, Optimove is perfectly positioned to guide operators of all sizes through the booming Latam iGaming market.
With the market showing no signs of slowing down, it's not just about seizing the opportunity but doing it smartly. By fostering partnerships and sharing insights, we're committed to arming operators with the tools they need to stand out and thrive amidst the intense competition in Latam's dynamic iGaming landscape.
What are Optimove's main objectives for the Latin American and Brazilian gaming and betting market, and how does the company plan to achieve them?
Our goal is simple: maintain our strong momentum in the ever-growing LatAm iGaming scene and solidify our position as the top CRM Marketing Platform. With Brazil leading the charge, we're determined to give operators the edge they need to tap into this lucrative market and expand their player base effectively.
Understanding players is key in such a competitive landscape—it's what drives personalization and helps steer clear of marketing fatigue. That's why we provide marketers with a full suite of tools, from Customer Data Platform (CDP) and data collection to AI-driven insights and seamless campaign orchestration across multiple channels. With these resources at their fingertips, they're well-equipped to thrive and succeed in this dynamic environment.
In your opinion, what is needed for Latin America to reach the same levels as Europe, in relation to iGaming.
LatAm is really making waves, especially with Brazil taking the lead as a global powerhouse in online betting, even outpacing the UK in revenue generation. To catch up with Europe, LATAM operators need to harness the latest tools to connect with players in real-time and maximize their value over time.
That means diving into advanced tech like AI-led content recommendations and orchestration, which are already par for the course among European operators and are quickly gaining traction with our LAtAm and Brazilian clients.
How do Brazilian users see it compared to European or North American users? Is Optimove ready to enter the LatAm market?
We've really been making strides in LatAm lately, building a solid presence and gaining traction across the region. Our partnerships with key players in Brazil and throughout LatAm reflect our dedication to serving this dynamic market.
We're eager and ready to dive into any industry or market looking to boost growth through enhanced player relationships and marketing strategies. Plus, the timing couldn't be better for our solutions in LATAM, where there's a growing demand for personalized experiences and targeted messaging. We're all about tackling universal challenges like marketing fatigue, and with player data at our fingertips, we're helping operators craft tailored experiences that resonate with LatAm players, driving engagement and loyalty across the board.
How is Optimove addressing the challenge of obtaining enough data for personalization in emerging markets like Latin America?
We're all about seamless integration with our clients' data on a global scale, serving as the go-to customer data platform (CDP) and multichannel marketing hub (MMH) rolled into one. This setup lets us shoot out personalized messages to players in real-time, ensuring top-notch engagement.
And now, with our latest addition, OptiGenie, an AI assistant that streamlines marketers' workflows, we're taking things up a notch. It's all about delivering the most relevant marketing messages to each player lightning-fast.
Plus, whether it's working with established brands sitting on a goldmine of data or startups just dipping their toes in the water, we're all in. We know that quality beats quantity when it comes to data for effective personalization. Starting small and making the most of available data is the name of the game, helping operators scale their strategies efficiently and score big in the Latin American market and beyond.
How does Optimove address responsible gambling issues and problematic gambling behavior in its marketing solutions?
We're serious about promoting responsible gambling, and we offer safeguards, which are at operators’ disposal within our marketing solutions to tackle problematic behavior head-on. Thanks to predictive models juiced up with AI, we're able to spot at-risk players before things spiral out of control.
It's all about being proactive, stepping in early rather than waiting until it's too late to react. We keep a close eye on player behavior through real-time monitoring, using smart algorithms to sniff out any red flags that could signal potential gambling issues.
Once we've pinpointed the risks, operators can swing into action, sending personalized messages or pointing players towards support resources tailored to their needs. Plus, our solutions put the power back in players' hands, allowing them to self-exclude or set limits on their gambling activities.
And it doesn't stop there—we're constantly crunching the numbers, analyzing data to fine-tune our interventions and make sure we're always one step ahead in the battle against irresponsible gambling.
Have you evaluated the new regulations of the Brazilian market? How can it benefit them?
As a platform provider, Optimove is all about helping iGaming operators navigate the regulatory landscape, including in markets like Brazil. While we don't get into the nitty-gritty of regulatory issues ourselves, our platform is built to support operators in staying on the right side of the law.
By tapping into Optimove's solutions, operators can craft marketing strategies that tick all the regulatory boxes, keeping them in compliance while still pulling in players and boosting their bottom line. It's all about playing by the rules while still playing to win.
How are the main technological advantages offered by Optimove in comparison with other marketing solutions available? How does AI improve the performance of your services?
Optimove stands out in the marketing landscape by providing a robust toolkit that empowers marketers to achieve real, measurable results. Our all-in-one CRM Marketing solution is continuously evolving, offering marketers the flexibility they need to succeed. By combining historical, real-time, and predictive customer data with AI-driven multichannel journey orchestration and reliable multitouch attribution, Optimove equips marketers to optimize their strategies effectively.
With over a decade of leadership in marketing AI, we're committed to staying at the forefront of innovation. Our latest offering, OptiGenie, represents a significant advancement in AI for Customer-Led Marketing. Acting as a comprehensive assistant, OptiGenie provides AI Insights, AI Creation, and AI Orchestration, empowering marketers to uncover valuable insights, streamline campaign creation, and enhance personalization efforts on a large scale.
A standout feature of Optimove's AI capabilities is its predictive models, which anticipate player behavior and enable precise targeting and personalized campaigns. Leveraging advanced algorithms, these models maximize campaign effectiveness, driving higher player engagement and retention. Additionally, our predictive models play a critical role in identifying at-risk players early, allowing for proactive intervention and support to address problematic gambling behavior.
What are the main advantages of Optimove for the iGaming market? What operators do you already work with today?
Optimove stands out as the forefront CRM Marketing Platform and the go-to for iGaming operators. Our innovative approach prioritizes customer-centric marketing strategies, ensuring that every marketing initiative starts with the customer (player) rather than just focusing on campaigns or products. This emphasis on putting the player in the center and letting them lead their own marketing journey has been shown to deliver significant results, with brands experiencing an average increase of 33% in customer lifetime value.
Optimove's CRM Marketing Solution empowers iGaming and Sports Betting operators such as BetMGM, bet365, Betfred, Fanduel, Sisal, Apuesta Total, Latamwin, and numerous other brands with a comprehensive toolkit to deliver personalized gaming experiences across various channels. By harnessing unified player data, AI-led multichannel orchestration, and robust incrementality measurement, operators can optimize their promotional efforts, campaigns, and customer journeys effectively.
Source: Exclusive GMB
