GMB - What is most important to be a good affiliate?
Marcelo Pollo - Consistency. Being consistent in your campaigns, regardless of the traffic source.
What are the best methods for affiliate marketing in Brazil?
In my experience, the method that has worked and continues to work is proximity and transparency with affiliates. This method makes a difference.
How do you see the future of affiliate marketing with the new regulations in Brazil?
I believe the market adapts to regulatory models. However, we will have fairer agreements for both parties (operator and affiliate), legal certainty to fulfill these agreements, which will likely bring benefits to everyone.
How do you analyze the Brazilian market as a whole, and which products are most interesting for Brazilian players?
Brazil stands out for its creativity in conventional and affiliate marketing campaigns. I believe we will continue to lead in these aspects for many years. This means that interest in gaming in Brazil starts early. Obviously, we must always emphasize to players the importance of responsible gaming. We are only at the beginning of a market that could significantly impact Brazil's economy with a large share.
How do you explain Betfive's rapid success?
We created Betfive always thinking about differentiated service for the bettor and for the affiliate, a very important piece in the growth of platforms, but not always treated fairly. With this policy, in less than 6 months, we are already one of the largest platforms in flow with affiliates, with truly differentiated service for both the bettor and the affiliate, by the end of the year, we will surely be among the top 10 in Brazil.
What will Betfive present this year at BiS SiGMA Americas?
Betfive will present a very intuitive platform for its clients, super odds, and challenges in the sportsbook section. In the casino, it features the main game developers.
What are your expectations for this event?
The expectation for this event is to attract many affiliate companies from outside Brazil.
Betfive will be present at BiS SiGMA Americas, from April 23 to 25, in São Paulo.
Source: Exclusive GMB
