Price Manager, which will be provided to Kambi through BetMakers’ Global Betting Services division, is a fixed odds wagering solution that brings together BetMakers’ price management ability, automated trading strategies and proprietary rating and pricing model into a single product which will complement Kambi’s existing racing product and pricing capabilities.
The combination of BetMakers’ and Kambi’s racing knowledge and knowhow will ensure a leading and revenue driving racing offering, particularly for Kambi’s UK and Ireland-facing partners such as LiveScore Group, Grosvenor Sport, and LeoVegas brands BetMGM and BetUK.
In addition, BetMakers will provide Kambi with data services sourced from various rights holders and content providers.
Jamie McKittrick, Senior Vice President of Commercial Operations at Kambi, commented: “As Kambi serves an ever-bigger segment of the UK and Ireland market, it was important for us to have a premium racing product.”
The range and depth of BetMakers coverage, combined with their heritage of serving tier one operators, made them a natural choice to enable Kambi to elevate its racing offering for both partners and bettors alike.”
Jake Henson, CEO of BetMakers Technology Group, remarked: “BetMakers is thrilled to announce this important agreement with Kambi, a significant milestone in the delivery of our Price Manager fixed odds solution into new markets with global partners. Kambi’s selection of Price Manager underscores the strength and advancement of the BetMakers solution.”
“We anticipate our close collaboration with Kambi will drive further innovation and deliver leading-edge betting products for Kambi’s customers.”
BetMakers Technology Group creates technology and service solutions that simplify betting at critical points along the wagering lifecycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.
A leading international provider of wagering technology, data, content, and service solutions, BetMakers provides licensed bookmakers, pari-mutuel wagering operators, and racing bodies in over thirty countries with the tools to power growth through its Global Betting Services and Global Tote business lines.
Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform.
Kambi’s 40-plus customers include ATG, Bally’s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. Kambi employs more than 1,000 staff across offices in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.
Source: GMB
