Better Collective is the leading digital sports media group in South America, with more than 210 million monthly visits, in the region that stands out as a priority in its global expansion strategy.
Founded in Denmark in 2004, Better Collective is listed on the Nasdaq Stockholm and Copenhagen stock exchanges and maintains more than 20 offices in several countries.
In 2023, the company established itself in Brazil with offices in Rio de Janeiro and São Paulo.
In a recent interview with GMB, Mitikazu Lisboa stated that Brazil is one of the company's main focuses in becoming the largest sports media group in the world. “We have already achieved this leadership in South America, especially due to the advances made in the Brazilian market and we are working every day to be the home for passionate sports fans in Brazil.”
For him, the ways to increasingly increase visitors to the site, which has already exceeded 210 million per month, dedication to the user and the delivery of relevant content is fundamental.
“We have to respect the audience and as a team passionate about sport, we seek to take legitimate care of our visitors, offering the best content on our various platforms.”
(Developing news)
Source: GMB
