GMB - What will END 2 END present at BiS SiGMA and which executives will represent the company at this important event?
Alejandro Revich - We will be presenting our renowned Multiplayer Bingo Platform (also known as Traditional Bingo) with many new capabilities and features, and we will also be introducing our brand-new Instant Lottery Platform (iLOTTERY), which we recently launched at ICE London. Both platforms are 100% omni-channel, meaning they allow operation online, physically, retail, or a mix of all of them.
It is worth noting that both platforms integrate with the same API, so operators who already have Bingo integrated can also have access to Instant Lottery games, and vice versa. Both platforms have been designed to support a large volume of players and simultaneous bets while allowing an unlimited structure of retail points or nodes in the network.
Finally, representing the company in São Paulo will be Jorge Diment (Business Development) and Alejandro Revich (CEO). We look forward to welcoming interested attendees at our booth H15 to tell them much more about our platforms.
Is Brazil the main focus for END 2 END in 2024? What expectations do you have for this event and the market in general?
For 2024, the company has set several objectives, for which it is working very hard. Without a doubt, one of the main objectives will be to increase our presence in Brazil. Brazil is one of the main countries in the region, and having succeeded in regulating online gambling, it will surely become one of the main regulated markets, not only in LatAm but also worldwide.
A clear example of this is the exponential growth that this event (BiS SiGMA) has been experiencing and the number of exhibitors and visitors it will have. We are prepared to offer our high-quality content while traveling to Brazil with the best expectations.
In the last edition of ICE, you mentioned that Bingo and Instant Lotteries attracted equal interest from visitors to your booth. What do you imagine for BiS SiGMA based on the preferences of Brazilian players?
Historically, Brazilian players have always been very “bingueiros”, and also have a passion for lottery games (starting with Jogo do Bicho). After all, bingo, in many of its forms, is a lottery game.
It is important to highlight that, following the decision of the Federal Supreme Court (STF) to allow States to manage lottery activities autonomously, we believe, or rather, we assume, that the majority of queries will come from the side of instant lotteries. Additionally, END 2 END has the ability to provide operators with a product that can work both online and physically.
The physical bingo sector was very strong in the late 90s and early 2000s. Do you think END 2 END's experience in the Traditional Bingo segment can attract a new mass of customers to the online vertical format? What will be the strategies for this?
That mass of customers already exists! And it's growing every day. There are dozens of local providers that offer bingo software. Some work well, and others not so much. Some provide online, and others physically. Always in a non-regulated environment, which implies a risk for the player.
What experience can END 2 END bring?
Cutting-edge technology, tested in many jurisdictions, certified to GLI standards, and with a team with over 20 years of experience in the bingo sector exclusively, having been a supplier for a long time and an operator for a long time.
In a regulated market, operators (whether private or state-owned) will require the best technologies and the best content. I believe we can provide solutions there!
As one of the most important entrepreneurs in the sector in the Latin American region, you are aware of the growth of state lotteries in Brazil following the STF decision. Several of them have already issued licenses to operate digital and physical iLOTTERY. Is it possible for END 2 END to partner with a local company to apply for licenses in any state?
I think the demand for lottery product platforms will be very important in Brazil. Currently, END 2 END is a 100% B2B company, so we do not plan to apply for a license to operate. But at the same time, it's not something we can discard. It has happened to us in the past to be a B2B supplier and end up partnering with an operation, to eventually become one of the main online bingo operators in Spain (YoBingo.es).
Few companies have experience in the Latin American region like END 2 END, where they are pioneers and leaders. Is this an advantage when expanding and entering other markets, such as Brazil?
Latin America is a very diverse region. Having experience in one country is not necessarily an advantage when entering another country in the region. It is true that the company has accumulated experience in several countries in the region, but what is remarkable here is that END 2 END is already in Brazil, we provide in Brazil, we know Brazil, but at the same time, we want to continue learning more about Brazil.
The market is very dynamic and constantly requires new features or aspects in content. We want to be at the forefront of what the Brazilian market requires.
What is the differential of your company's technique compared to local and international competition that also seeks to capture this market?
Today, END 2 END has cutting-edge technology, certified to the highest industry standards, absolutely parametric to adapt to the operator's business rules, with a huge number of variants and options, and above all, with an unlimited capacity for simultaneous processing.
For example, with some clients, we have special games where between 60,000 and 80,000 simultaneous players participate, and in the games, between 1.5 million and 2 million bingo cards are played. Not every technology can support these volumes. Not even European providers!
We look forward to welcoming interested attendees at our SiGMA booth # H15 to tell them much more about our platforms.
In your view, is the Brazilian bettor different from the rest of the region? Is it a country that requires strong localization work?
This goes beyond the Brazilian player. I believe that players in each country/region are different from each other. I am convinced that each country requires strong localization work in its content, and this is where the "added value" that content providers like END 2 END can bring can be appreciated.
Undoubtedly, we know Brazil like few other companies because for a long time, we have provided to the country, worked with it, and adapted to the localization levels required by a market like Brazil, completely different from all others.
Many times my clients ask us how the product performs here or there, and the answer is always the same: "After more than 20 years, we have never implemented 2 exactly identical implementations. Each operator, each country, requires its level of localization, and largely, that is where the difference lies."
Finally, I wanted to thank the entire Games Magazine Brazil team for this interview, for the space, and the opportunity to reach many who know us little or do not know us yet. We hope to see everyone in Sao Paulo.
Source: Exclusive GMB
