As a result, the operator will be able to deliver personalized messages across web, email, and SMS channels as it expands in the growing Brazilian market.
Senna Sport currently operates three brands - Senna Sport, Pix Luck, and Lider Bet - in Brazil and is particularly popular among sports bettors in the southern region of the country. The operator will leverage Xtremepush's extensive experience to enhance retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced the opening of an office in São Paulo, led by Country Manager Álvaro Camargo. This latest collaboration builds upon the supplier's upward trajectory in Latin America following recent agreements with Playr.bet, Betsul, Mega Loterias, and Vibra Gaming.
Álvaro Camargo, Country Manager Brazil of Xtremepush, says: "We look forward to building a successful partnership with Senna Sport, which seeks to optimize its processes after a period of significant growth in Brazil. The market is a key target for Xtremepush and now that we have operations in São Paulo, we are excited to combine unmatched local expertise with our leading technology to deliver even more significant results."
Guilherme Senna, CEO of Senna Sport, states: "We are very excited about the partnership with Xtremepush as we take the next step as a business. Xtremepush's proprietary technology is exactly what we were looking for and we are confident that it will empower us to reach more bettors than ever across Brazil, leveraging this exciting moment for the market."
Xtremepush is the most comprehensive solution in the market and enables iGaming companies to leverage real-time data, AI, and gamification to build, develop, and retain bettors. This allows establishing strong relationships that drive conversion and loyalty through specific lifecycle journeys, at scale. All in one unified solution.
Headquartered in Dublin with offices in London, New York, and São Paulo, the company helps operators worldwide understand their customers and improve player experiences.
Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, BetMGM, and William Hill.
Source: GMB
