LUN 25 DE NOVIEMBRE DE 2024 - 14:34hs.
Heading to BiS SiGMA Americas 2024

Z.ro Bank and OKTO highlight Cafu's values in a special meeting with executives

Z.ro Bank and OKTO, companies linked to the sports betting sector in Brazil, came together to call up the world champion with the Brazilian National Team, Cafu, for a series of actions that will be extended until BiS SiGMA Americas (23-25, in Sao Paulo). With the support of CAF, AXM and Ambiel Advogados, executives from both companies met with the star and recorded an interview to reflect the values that led the global star to triumph. Watch the video.

Z.ro Bank and OKTO highlight Cafu's values in a special meeting with executives

Lisandra Pereira Branco, Head of New Business and Partnerships at Z.ro Bank, alongside Cafu

Z.ro Bank and OKTO highlight Cafu's values in a special meeting with executives

Juliana Sa Reed, Marketing Manager Brazil at OKTO, alongside Cafu.

Juliana Sa Reed, Marketing Manager Brazil at OKTO, alongside Cafu.


The meeting took place at the star's office in Alphaville (São Paulo), with the presence of Lisandra Pereira Branco, Head of New Business and Partnerships at Z.ro Bank, as the host, along with Juliana Sa Reed, Brazil Marketing Manager of OKTO, among other senior executives.

The meeting also served to organize the details of actions that the companies will promote for their clients and media during the week of the largest iGaming fair in Latin America, the BiS SiGMA Americas, with the support of CAF, AXM, and Ambiel Advogados.

For this reason, Lisandra Pereira Branco visited the former captain of the Brazilian National Team to finalize details and deliver the jerseys that the star signed and that will be gifted in one of the actions next week. Without wanting to reveal too much to maintain the excitement, the executive only disclosed that the athlete will be participating along with other surprises.
 

Lisandra Pereira Branco, Head of New Business and Partnerships at Z.ro Bank, alongside Cafu


During the interview, Lisandra casually asked the Brazilian football legend about the biggest challenges of his career, the best memories of his player history in the World Cups, and finally, asked for advice for young players starting a sports career.

Cafu was a remarkable figure in the world of football not only for his achievements but also for his effort and sacrifice. He managed to overcome adversities and thus won numerous trophies with his teams and individually. It was these principles that led Z.ro Bank and OKTO to choose him to lead these brand actions. Both companies, together with their maintaining companies, share these values and extend them to their own employees in pursuit of success without losing focus on social responsibility.

"The experience of being alongside our dear friend Cafu was inspiring. He showed us that true success transcends his achievements on the pitch, but in the ability to lead and inspire off it. His presence is synonymous with charisma and humility-qualities that not only impressed me, but also resonated with values that I carry with me and that OKTO shares as a company," expressed Juliana Sa Reed after the meeting with the "Capitão" of Penta.
 

Juliana Sa Reed, Marketing Manager Brazil at OKTO, alongside Cafu


Throughout his career, Cafu established himself as one of the most prominent football players in Brazilian history, winning two World Cups (1994 and 2002), two Copa América titles (1997 and 1999), a UEFA Champions League, and a Club World Cup, among other trophies.

The star is the player who has worn the Brazilian National Team jersey the most times, with 142 appearances, and is the only player in football history to have played in three FIFA World Cup finals (consecutively in 1994, 1998, and 2002), a feat difficult to surpass.

 



Z.ro Bank is the first multi-currency digital bank and has been consolidating itself as "The Betting Bank," with open APIs dedicated to pix, exchange, and crypto services, as well as a complete internet banking with payment solutions, cards, and soon investments. The fintech was accelerated by Visa, Itaú, and Endeavor, and is cited in the main startup rankings worldwide.

With its motto "Creating financial solutions that do not yet exist," the bank boomed with sports betting and grew its revenue by 1200% last year, with over R$ 22 billion (US$ 4.3bn) in transactions.

OKTO drives digital payments for online companies and retailers. Its unified payment platform securely processes transactions in digital and physical environments, creating immersive payment experiences for both merchants and consumers.

The company orchestrates digital payments in the Americas, Europe, and Asia through a combination of local expertise, sector knowledge, and international capabilities. OKTO's integrated omnichannel approach supports clients in various regulatory scenarios, ensuring low friction and high protection.

With over €4 billion in volume processed by over 13 million consumers worldwide, OKTO continues to drive digital transformation in payment methods.
 

 

Source: GMB