The sports betting market has proven to be a major driving force behind Brazilian football, and the topic has not gone unnoticed by the organizers of the Super FUTSUMMIT 2024. The event presents itself as the most important forum for discussions on football business and has dedicated part of its agenda to the betting segment.
The event will take place at the Museu do Amanhã, an iconic venue in the capital of Rio de Janeiro, and will feature two special panels on the sports betting market. In one of them, Eduardo Toni, marketing director of São Paulo Football Club, will speak about the sponsorship of Superbet and the "Morumbis" case. Alexandre Fonseca, CEO of Superbet Brazil, will participate in a panel on betting houses as a vehicle for market growth.
The investments made by major players in the country stimulate clubs to adhere to the most demanding compliance and governance practices, opening a virtuous cycle of evolution for the entire industry. Therefore, one of the focuses pointed out by the organization is the success of sports betting companies' sponsorships to football clubs.
In one of the panels, on the 28th at 2:50 PM, Eduardo Toni, marketing director of São Paulo Football Club, will talk about the Superbet sponsorship, which caused a great surprise earlier this year when the contract between the club and the betting house was signed. He will also discuss the "Morumbis" case, in which the name of one of São Paulo's most traditional stadiums gained an extra "s" to associate with the chocolate brand "Bis".
Following that (at 3:50 PM), Alexandre Fonseca, CEO of Superbet Brazil, will share the stage with Eduardo Toni, marketing director of São Paulo Football Club, Marcelo Paz, marketing director of São Paulo, CEO of Fortaleza Esporte Clube, and Mário Bittencourt, president of Fluminense Football Club.
Moderated by Vinícius Dônola, a highly credible name in national journalism, this panel will showcase, through real cases, the role of betting houses as a vehicle for boosting the sports market.
The event gains relevance at a time when Brazil is on the verge of finalizing the process of regulating sports betting and online gambling, following the resounding impact of another major sponsorship in Brazilian football. The signing of a new contract by Superbet, this time with Fluminense, will demonstrate the impact of strategic decisions by betting houses aimed at boosting the sports market.
The organizers point out that the 2024 edition of Super FUTSUMMIT will be an immersive and exclusive experience, taking the networking of this market to another level.
As the purpose of content democratization is what drives FUTSUMMIT, the online broadcast, with cutting-edge technology, will be live and free for the entire planet.
The greatest authorities and personalities of Brazilian football will be gathered in one place, sharing their experiences and generating connections for new businesses.
Free registration for the online event can be done here, and for the in-person event, which is paid, at this link.
Event details:
Name: Super FUTSUMMIT 2024
Date: March 27th and 28th
Location: Museu do Amanhã, Rio de Janeiro
Special lectures on the 28th:
Source: GMB
