As a top performer in an extremely competitive tech sphere, Rubens Barrichello brings leadership wisdom and best teamwork practices to the SOFTSWISS table. His deep-rooted experience in sports will provide SOFTSWISS with valuable insights to elevate its sports betting platform and other products to new heights, continuing the company’s contribution to reshaping the iGaming industry with innovations.
Also, in his commitment to effecting positive change, Barrichello will advocate responsible gambling alongside SOFTSWISS experts.
The appointment of Rubens Barrichello is the next strategic step for SOFTSWISS in Latin America, especially in Brazil’s fast-growing market. According to TGM Research, the gross revenue of the iGaming industry in Brazil is estimated to be 2.3 billion euro by 2026, having the potential to represent 1% of Brazil’s Gross Domestic Product (GDP) of 1.5 trillion euro.
“SOFTSWISS welcomes Rubens Barrichello on board! Having him join our team is a strategic step for us. Barrichello's collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS' partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market,” states Ivan Montik, Founder of SOFTSWISS.
“The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America! I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region,” comments Rubens Barrichello, recently appointed Non-Executive Director in Latin America at SOFTSWISS.
Before presenting Rubens Barrichello to the market this Monday (22), Ivan Montik highlighted the importance of Brazil for the company's future plans. “We are very attentive to regulations in the country and closely monitor the entire regulatory framework that has been designed to meet government requirements.”
“Brazil is the largest market in Latin America and we want to be very close to our partners, giving them all the support they need so that they also comply with legal requirements.”
When talking about Rubens Barrichello, he said he was proud to have the former Formula 1 driver on the team. “We wanted to find someone who had the same mentality and seriousness as SOFTWSISS and we found the ideal partner in him. He worked all over the world with a great team spirit, which attracted us. Its global vision, combined with its high business capacity, is fundamental to SOFTSWISS’ growth plans in Brazil and Latin America.”
Regarding “accelerating with SOFTSWISS", Rubens Barrichello told GMB: “In addition to the high technological quality of its products, the company strives for responsible gaming, which I have always defended and which I learned from my father. I identified this concern at SOFTSWISS and this contributed a lot to me accepting this new challenge.”
“We will work together, traveling and meeting with important segments, to contribute to the development of SOFTSWISS in the Brazilian and Latin American market. This new moment will be fantastic for both me and the company.”
SOFTSWISS' overview of the Brazilian market reveals that Brazilian users prefer games on mobile devices. This has to do with the fact that most players live in metropolitan areas, and face long commutes to work and home, with smartphones as companions on these journeys.
Users prefer to download apps instead of playing online games, due to the perceived security of data. And Brazilians tend to bet passionately, from the bottom of their hearts, making smaller bets, unlike Europeans, who are more reserved and rational, but make bigger bets. Although football dominates the betting scene, Brazil also has a significant interest in casino games, which account for 80% of the country's online gaming and betting revenue.
Source: GMB
