LUN 25 DE NOVIEMBRE DE 2024 - 13:56hs.
Wednesday (24), from 3:40 pm

Wolff Sports will discuss sports sponsorship and market potential in a BiS SiGMA Americas panel

This Wednesday (24), Wolff Sports will actively participate in BiS SiGMA Americas. Starting at 3:40 pm, the panel 'Impact of regulation on sports sponsorships: evaluating the market potential' will feature a talk by Fábio Wolff, founding partner of the sports marketing agency, as well as Eduardo Toni (SPFC marketing director) , Roberto Trinas (founder of Catena Sports) and moderation by Luiz Gustavo Zonca (vice-president of Sportsbook at Rei do Pitaco).

The subject discussed by the panel gained strength in recent days after the new laws regulating sports sponsorships by betting companies, approved by the CBF – Brazilian Football Confederation in its new regulations, in addition to the recent proposals to regulate the betting platforms themselves that come being discussed by the Brazilian federal government. Currently, most of the elite Brazilian football clubs have sponsorships in this field.

"The panel is extremely important in bringing current topics that impact the sports betting scenario. olff Sports has a lot to add in relation to this subject. Our participation in this event allows us to exchange experiences and ideas with other experts in the field, in addition to indicating the growth of Wolff Sports in the market", points out Fábio Wolff.

BiS SiGMA Americas will take place at the Transamérica Expo Center, in São Paulo, bringing presentations, conferences and exhibitions on sports betting, bettech and the world of iGaming. The objective of the event is to connect companies and consumers in the environment, in addition to raising debates about technologies and new paths for this environment.

Wolff Sports is the sports marketing agency that closes the most sponsorships in Brazilian sport. It was created in 2006 through the experience of Fábio Wolff, who has worked in the field of sports and organizing events for 28 years, in addition to providing consultancy helping with planning, strategy, development, creation and activation of marketing for companies in the sports segment.

Since then, it has become the number 1 sponsorship agency in Brazilian sport, with thousands of contracts closed in the last seven years, involving more than 100 clubs, national and international.

The company also organizes national and international sporting events and has its own projects in its portfolio, such as the Brasil Ladies Cup (a week dedicated to the sport, with an international women's football tournament, workshops, lectures and social actions), the Arena Verão+ (largest event of beach sports in Brazil), Praia de Paulista and Craques em Ação.

Wolff Sports is the exclusive agency for managing advertising contracts for Endrick and Luis Guilherme, Palmeiras athletes, and Royce Gracie, former MMA fighter.

Source: GMB