GMB - How is SoftGamings' participation in BiS SiGMA Americas and what are you presenting here? What other fairs and events do they plan to attend this year?
Thaise Lemos - Our participation in BiS SiGMA Americas is a crucial moment for SoftGamings, as we are focused on offering advanced technology and solutions focused on the Latin American market. We present new functionalities for our sports betting solutions, White Label, Turnkey, Bitcoin and a host of other innovative products and services aimed at improving the iGaming scene. Furthermore, we are launching a Management back office completely focused on the Brazilian market and with a language in Brazilian Portuguese.
In addition to BiS SiGMA Americas, we maintain an extensive list of events throughout the year, as they are invaluable opportunities to promote new partnerships and strengthen existing ones. We will participate in SiGMA Asia, Money 20/20 Europe, iGB Live in Amsterdam, SBC Summit and SiGMA Europe. Furthermore, we will be active in regional exhibitions such as SiGMA Balkans/CIS, SPiCE International, BEGE Expo and many others.
How does the company plan to stand out in the gaming market in Brazil, considering competition and local regulations?
Our focus is to understand the needs and profile of each client, and develop a project aligned with their expectations. We have a team of experts focused on the Brazilian market, who speak the local language and know the needs of the sector.
Combining our cutting-edge technology with the expertise of our team, we have the perfect combo to guarantee success for our customers. We are following the regulatory process and are ready to offer solutions for regulated markets.
What are the main challenges faced when providing gaming solutions to Brazilian operators?
Competitive market prices, especially with local suppliers. But, due to our high experience in the sector and the years of development of our tool, I believe that the quality of our product and the solutions we offer are on another level.
How does the partnership with Betradar strengthen SoftGamings' sportsbook offering and what are the specific benefits for Brazilian customers?
We cover more than 890,000 events annually, including more than 60 Brazilian football, basketball and volleyball championships. Additionally, our sports betting solutions feature a unique feature called Custom Events, allowing you to create unique events for betting purposes. We also offer customizable design adapted to the preferences of Brazilian users and adjustable and advanced risk management configurations, which facilitate adjustments in odds offers to align with the marketing strategy of Brazilian clients.
With an AI-based risk management system, extensive tournament coverage and robust tools to configure your sports betting, SoftGamings' offering stands out for its exceptional ability to attract and engage players. We also offer the Accumulative Betting service, and one of the most complex Bonus and Loyalty systems on the market, bringing the possibility of all types of customization and control in the sector. For projects in South America, local servers are used to ensure speed and quality in data transfer.
What strategies does SoftGamings adopt or will adopt to adapt to the unique preferences and demands of Brazilian players?
We are constantly analyzing the preferences and demands of Brazilian players so that they are aligned with our strategies and the products we offer. This includes integration of the most popular game providers in Brazil (we have over 300 game providers integrated at the moment, in addition to integrations in process), content customization, incorporation of relevant cultural themes and the development of interactive features that meet players' expectations locations.
Our tool also allows the site to be customized down to the player's level. This means that it is possible to customize the access page by showing each player's preferred games, banners completely aimed at different groups of players, bonuses and promotions focused on each region.
Considering SoftGamings' vast experience in working with globally renowned casino brands, what are the main lessons learned that can be applied to the Brazilian gaming market?
We have more than 16 years of experience in the industry, which is very dynamic and allows us to be constantly learning. This experience taught us the importance of continuous innovation, adapting to market trends and building strong relationships with users. These lessons are directly applicable to the Brazilian gaming segment, where we seek to offer cutting-edge technology and the necessary updates so that new customers can start in the niche and compete with existing brands, in addition to offering the necessary support to existing ones and establishing long-term partnerships.
How does SoftGamings address Brazilian operators' concerns regarding security and regulatory compliance in a constantly evolving market?
This is a very important topic, and the security of our system is certainly treated as a top priority by our technology team and that is why we have strict cyber security standards. We always seek to be aligned with local regulations for each niche and have strategic partnerships with reliable providers. We are committed to ensuring the integrity of our platforms and helping traders successfully navigate an ever-evolving market.
What are the main trends identified in the Brazilian market and how is SoftGamings preparing to capitalize on them?
We have identified several key trends in the Brazilian market, including the growth of mobile apps, increased demand for eSports and the growing popularity of sports betting. We are preparing to capitalize on these trends through investments in technology, product development and strategic partnerships to ensure our customers are well positioned for success.
What are the company's competitive differences in relation to other gaming platform developers and betting system providers that aim to enter the Brazilian market?
Our main differentiator is the technology we offer, we have a complete management back office that includes the best bonus system in the sector, analytical and player intelligence reports, affiliate system, risk mitigation tools, etc.
There, the operator will have full control of their operation without the need for integration with a third-party system. We also guarantee the development of websites with personalized designs focused on the end user experience, in addition to the commitment we have to excellence in customer service.
How do you see the future of the gaming industry in Brazil and what role does SoftGamings intend to play in this constantly evolving scenario?
We see a promising future for the gaming industry in Brazil, with growing interest and an expanding player base. We intend to play an active role in this constantly evolving scenario, offering advanced technological proposals, collaborating with local and international partners and maintaining our commitment to innovation and excellence. We are confident that we can help shape the future of the iGaming industry in Brazil and contribute to its sustainable growth.
Source: Exclusive GMB
