The company, which operates in the betting sector, signed an agreement with CBV in September 2023, through the Heatmap agency. Currently, Bet7k holds the naming rights for the Superliga, the Brazilian Beach Volleyball Circuit, the Copa do Brasil and Superliga B.
The brand will be displayed on the game uniforms of the women's and men's teams whenever authorized by the regulations of each competition.
“The Brazilian indoor and beach volleyball teams have a history of victories and bring a unique authority to all brands that connect, even more so in an Olympic year, when the shine becomes even greater," ays Renê Salviano, CEO of Heatmap, the agency that manages the sponsorship contract between Bet7k and CBV.
"We are talking about a giant sport that is loved throughout Brazil,” added Salviano.
The initial list of the women's team for training in Saquarema included six athletes. Throughout this week, CBV should announce the rest of the names that will join the group in preparations for the League of Nations.
The men's team, which also trains in the city, will gain new members next Monday (29).
Source: GMB
